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• Be used as a measure of the Trust’s success in the market • Help test the understanding of the Trust’s target market


The findings of the research were presented to the Trustees in the year under review. One immediate outcome was in relation to the Trust’s website which is often the first point of reference and a vital communications tool.


It was agreed that work would


commence immediately on updating the website so that it becomes easier to navigate, more modern and relevant, and at the same time fulfills DDA compliance requirements. The Trust’s new website went live on the 1st July 2009.


For the year under review the Trustees remained committed to supporting learning and skills development for the hospitality industry. The strategic areas and objectives for the year are outlined below:-


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The Trustees would continue to assist Schools, FE and HE establishments enhance and enrich the quality of their hospitality training so that they play a leading role in providing the vocational and technical skills required by the industry.


The Trustees would continue to support bursary schemes for both FE and HE students and to promote and provide scholarships by supporting projects involving career development.


The Trustees would maintain their support of industry associations requiring funding for specific educational projects.


The Trustees would continue their support of charitable organisations with initiatives that promote and develop innovative and specialist ways of learning about and training for the hospitality industry.


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The Trustees consider it important to continue awarding small grants directly to individuals undertaking hospitality related courses. At the same time they are mindful that this area carries a higher element of risk. In order to minimise the risk grants are, in the majority of cases, made payable to the university, college or training provider.


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The Trustees would continue to recognise and reward the achievement of specific skills by supporting the leading industry competitions. Funding allocated for competitions is specifically targeted for the provision of educational scholarships/prizes as this fits comfortably within the remit of the Trust. The scholarships should be used in a way that furthers the education, training and development of the individual.


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