small offices to new spaces to even larger environments,” said Detor, adding that customers can trade in their used furniture for credit to- ward other purchases customized specifically to their needs. “We have watched many companies grow in that fashion.” Detor said his biggest challenge
involved in the company acts as the company’s best salesperson,” Bob explained. “They’re all involved in the philosophy of what it is we do and as a result, they’re our best sales- people.” “The key to our success is our peo-
ple and their ability to both commu- nicate and get the job done,” he said. ROFC’s customer list ranges from
large corporations and universities to the typical home office setup. “We watch customers grow from
in sales is explaining the difference between used and remanufactured product because in people’s minds, “it’s still used furniture ... they don’t see it broken down into the individ- ual components.” For that reason, the company has put education at its forefront, so clients can make an informed decision on the products they choose to purchase. “Part of this educational process often involves cutting a cross section of various manufacturer’s products (i.e. panels, chairs, etc) to demonstrate the differ- ences in quality, to show how they are constructed,” Scott said. “Once you dissect a product, the differences in quality and construc-
tion become important to every- body, whether they want to believe it or not, or buy it or not,” he added. “Then it’s up to the consumer. Now they’re educated. If they buy it from us, that’s great. But if they don’t, at least now they have all the informa- tion they need to make the decision that is best for their company.” “That’s when it’s great – when customers get it,” Detor said. “When they take the time to understand what it is we do and how we do it.” Over the past few years, ROFC
has witnessed extensive growth, which Bob said he attributes mostly to referrals. Repeat clients comprise the biggest percentage of their rev- enue. But new customers, looking for furniture, are increasingly finding ROFC to be the provider for local, sustainable solutions. “We offer a wide range of services
that’s consistent with being a full service dealer, in addition to manu- facturing and remanufacturing,” Bob said. Listings of services they em-
Completely remanufactured laterals are staged and ready for delivery. 14 | CONSTRUCTION CONTRACTOR 1ST QUARTER 2010
PHOTO BY CHUCK WAINWRIGHT
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32