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spa


software


helen wynne, health club & spa project manager hand picked hotels


supplier: ez-runner


what’s your favourite feature of the software system? Hand Picked Hotels has been using Ez-Runner management software for the past four years. It’s a sophisticated system capable of dealing with both spa packages and health club membership. The system benefi ts from a multitude


of features that play a signifi cant part in making daily operational procedures run more smoothly and helps improve our overall competence as a business. It gives quick and effective capacity to check availability and book several different spa days at one time. The fl exibility of the confi guration


allows the member of staff to design the database structure, enabling it to work with both spa packages (day and residential) and within a health club membership environment.


what impact has the software had on your business? The implementation has had a significant impact on the business. The tried and tested system has played a key role in helping us create a highly effective health club and spa revenue stream for the group via an increased exposure to all sales opportunities:


software briefi ng Ez-Runner says: “Ez-Runner is an end-to-end


‘intelligent’ web-based resource management system, designed to improve effi ciency and maximise yield through integrated booking, point of sale, membership, stock control, reporting and web modules. This offers operators the convenience of installing one system and dealing with one supplier.


from central reservations to hotel revenue teams, spa/club teams to the Hand Picked Hotels website. We’re sure the relationship we have


with the team at Ez-Runner will go from strength to strength. The initial training and installation of the system allowed us to buy into its effi ciency and sophisticated features.


what would you change about the software if you could? In the future, a strong interface between the Ez-Runner software and our internal hotel reservation system, Opera, would be a significant enhancement.


“As the Ez-Runner application is


integrated, all customer activity is linked to the personalised membership screen. This enables facilities to actively prospect, profi le members, carry out targeted marketing campaigns as part of CRM strategies and accurately monitor usage to focus on retention.” www.ez-runner.com


darren corke, group technical manager champneys health resorts


supplier: mindbody


what’s your favourite feature of the software system? The use of the software within the resort has made it possible to manage around 100 employees, allowing scheduling teams to concentrate on guest satisfaction instead of trying to remember which therapist does which treatment, the duration of that treatment and which treatments complement each other. The software has streamlined the


management process and improved staff effi ciency and the guests’ experience.


software briefi ng Mindbody


says its Spa Management Software will: “Let clients book service packages online, auto- confi rm appointments via email and text, improve retention with custom marketing


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what impact has the software had on your business? Moving to a totally online system was a leap of faith – albeit one that has paid off financially and from a functionality perspective. The system we’ve chosen has improved the way in which the business manages its staff and client database – both existing and new. We can view guest history and


monitor which treatments sell, and this has allowed senior staff to manage special offers and maximise revenue. The ability to pull off live data reports


tools, boost revenue with PCI-compliant credit card processing, track sales, inventory and performance and access [their] business from [their] mobile device.” www.mindbodyonline.com


Read Health Club Management online at healthclubmanagement.co.uk/digital


and monitor guest spend has had the biggest impact on the business. Meanwhile, the simplicity of the system


has had a positive impact on both staff and guest experience. MindBody allows the information to be displayed in so many formats, giving staff the information they need while removing functions that are irrelevant to them and reducing the time needed to perform tasks.


what would you change about the software if you could? I would like to see the system introduce a level of artificial intelligence to allow a greater level of interaction with the guest – more like a Q&A session with a member of staff. Simple questions could be asked at a touch-screen kiosk, with the system then making recommendations and designing a schedule that’s perfect for the guest. For now, however, there’s nothing


better than the skills of a good scheduling team – something I think will be the case for many years to come.


healthclub@leisuremedia.com luke tuchscherer


august 2010 © cybertrek 2010


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