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CREATIVE FITNESS


MARKETING Worldwide leaders in Health Club Promotions Do You Want 200-700 New Members in 6 Weeks?


You Put Absolutely No Money Down.


We Pay For The Campaign Advertising


We Provide The Onsite Sales Staff.


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The Perfect No Cost


Solution For Finding New Gym Members in an Economic Downturn.


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acclaimed and unique membership sales drive call 0870-270-6667 today


AUS


independent


Jason Crow’s Better Body Shop has expanded and moved to new, larger premises in Sevenoaks, Kent. The move means that the facility


has become one of the UK’s largest independent centres for physical excellence and personal training. The new 883sq m (9,500 sq ft) centre


offers a range of dynamic strength and conditioning training, weight loss programmes, personal training and group training activities, as well as specialising in sports training. Founder Jason Crow says:


“The opening of this new site is tremendously exciting. We would like to thank the council for their support and belief in what we’re offering, and for helping make our vision a reality. “All of our trainers are degree-


educated in sports sciences, and that ensures a level of understanding of


Better Body Shop specialises in sports training and conditioning


physiology and fi tness that can’t be found in many gyms, which often have just an intensive two-month course as their entry criteria for personal trainers.”


cadbury house introduces teenager scheme


Cadbury House’s health club, theclub, has launched a new initiative that’s encouraging more 12- to 15-year-olds to take regular exercise. Called ‘The Teen Fit Academy’, the


scheme has already been a big success, with more than 50 children signing up to take part. The scheme allows the teenagers to use the gym at specifi ed times, once they have completed an induction; unsupervised use of the gym is restricted to those aged 16 and over.


OPERATOR INDEPENDENT


better body shop on the move


The scheme aims to encourage teenagers to become active


iou sessions for liw revealed


Details of the four sessions that will make up this year’s Independent Operators Unite (IOU) event at Leisure Industry Week (LIW) have been revealed. There will be two sessions before lunch: one on marketing and another on member retention. The fi rst post-lunch session will look


www.creativefitness.net 12


0870-270-6667 Call CFM


Today on:


Dave Wright, one of the driving forces behind this year’s IOU event


at increasing secondary spend, while the closing session will offer the chance for independent operators to share their experiences from operating centres. Organiser Dave Wright, Creative


Fitness Marketing CEO, says: “These will be among the best-attended sessions in the industry, with up to 800 club owners.”


FOCUS


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