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fi a update from the board


news let’s hear it then…..


In partnership with the FIA, PPL – the music licensing company which represents performers and record companies – has launched a consultation exercise to determine a fair and equitable tariff for the use of recorded music within fitness facilities. The PPL is responsible for collecting


group exercise


andy jackson • business development director • fitpro


Budget fi tness on the ‘pay as you go’ model has been a predictable outcome of the economic downturn. The Gym Group, Pure Gym and nuyuu are among those who have thrown a (no-frills) cap into the ring recently, with no contract, cheap-as-chips pricing, typically gym-only memberships and a bare minimum of staff contact. So should we all be slashing our group exercise offering to stay competitive and keep costs down? I say no. The smart money has


been on giving customers more for their money rather than less, which is why there are yet lessons to be learned from old- fashioned customer service and from that stalwart of health club membership: group exercise. An example of the impact a good


group exercise offering, combined with excellent customer service, can have was witnessed at Stockport Leisure Trust’s 16 clubs. In December 2007, they were £120,000 in the red – but 18 months after introducing some innovative programmes, they were 7,000 members up and £400,000 in the clear, while retention went from 27 to 74 per cent. The lesson? Even when things get


tough, investment in the right staff and the right programmes is always the right thing to do.


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fees due in connection with the playing of sound recordings in public places. The FIA has secured a commitment from PPL to set an equitable rate, which refl ects the actual use of music in the industry, rather than a tariff set by comparison with perceived peer industries. The current tariff has remained


unchanged for over 20 years, and securing this consultation is a major bonus for the industry. The FIA Working Group, which


also comprised senior executives from operating companies, has secured an undertaking from PPL that, in order to protect operators’ interests, market-sensitive information will be collected and collated by the FIA and that only aggregated data will be submitted to PPL for assessment. The consultation process has started


and requires input from operators and instructors. Confi dential questionnaires will be despatched shortly: these should be completed and returned to the FIA, or alternatively emailed to musiclicensing@fi a.org.uk


PPL collects fees due in connection with playing music in public places, including in-club audio systems


best practice from the club company


The decision by The Club Company to become FIA Code of Practice- compliant reinforces the growing popularity of the recently developed symbol of quality for the sector. The Club Company, which has


applied the Code throughout its national network of golf and luxury health and fi tness clubs, is the latest in a growing line of operators to secure the Code of Practice endorsement. The FIA Code of Practice seeks


to raise standards throughout all FIA member facilities to ensure customers are provided with a safe environment in which to get active. Members interested in becoming compliant with the Code of Practice need only complete an application


Read Health Club Management online at healthclubmanagement.co.uk/digital


form: a dedicated Code of Practice account manager will then arrange to visit the site, to provide additional guidance and support to enhance their submission. Commenting for the FIA, executive


director David Stalker says: “It’s great to see a prestigious organisation like The Club Company seek to enhance its offering by successfully fulfi lling quality assessment protocols.” Thierry Delsol, chief executive of


The Club Company, adds: “The Code of Practice is very important in helping us maintain the quality standards of our facilities and operation. Customers will start to look for this as part of their decision-making process before joining a club.”


august 2010 © cybertrek 2010 “This consultation demonstrates


our commitment to meeting our legal requirements and still paying a fair and equitable rate,” says David Stalker, FIA executive director. “The more responses we receive,


the greater the likelihood of securing an equitable tariff, so I urge everyone who receives a questionnaire to please complete and return it.” PPL’s tariff development executive,


Mark Steel, says: “PPL is pleased to be working with the FIA to create a structure that’s both fair to our members and easy to administer for all.”


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