This page contains a Flash digital edition of a book.
spa


software


MindBody has improved staff effi ciency and guest experience at Champneys


EZ-Runner has had a “signifi cant impact” on the business at Hand Picked Hotels


Thornton Hall uses Premier Spa+ software Finally, our hair spa has also benefi ted


roy burkey, health club general manager thornton hall hotel & spa, wirral


supplier: premier spa+


what’s your favourite feature of the software system? There are several. One example is that Premier Spa+ has an efficient and simple way of organising and sending the direct debit run collection. I also like the ability to design and build a client record card to include details of all members’ visits, bookings and purchasing history, in addition to the standard contact details. When it comes to putting together


membership letters or promotions, the software also links with Microsoft Word, so we can produce mail merges without any problems.


what impact has the software had on your business? The Premier Spa+ software manages entrance to the health club, which includes our fitness suite, spa, hair spa and bistro. Client cards are set up for each member, giving details of their membership – membership type, payment status, renewal date. Members gain access to the club


by swiping their card at the entrance; any classes or treatments booked, products purchased or meals taken


august 2010 © cybertrek 2010


at the bistro are also recorded on the card. This data can be used to assess membership activity, target promotions and incentivise repeat bookings. The system has helped us build a


better understanding of our members and their purchasing habits by looking at the retail history on their client cards. This has allowed us to offer more targeted promotions, with higher success rates, because we’ve answered their needs more effectively. Generally, it also means we can offer a more professional service when it comes to booking future appointments and link-selling retail purchases. It’s helped us manage our waiting list


for membership too, which is currently six months. We can store the details of anyone who’s interested in joining on the system and then keep in touch with them until the time comes to promote them to full membership status. We also have an extensive aerobic


class timetable that needs to be closely monitored to ensure we’re optimising our schedule. Premier Spa+ helps us do this by recording class usage and the trends in class popularity – information we can pull off as reports.


from the software: we can log all our clients’ hair colours on their record card and use the software for appointment reminders. We’re currently looking at a text message service to remind clients of their beauty and hair appointments – something I know Premier can offer.


what would you change about the software if you could? I’d like to have the ability to book aerobic classes online, as this would allow for a smoother operation. I understand this feature is currently in development at Premier.


software briefi ng


Premier Software says: “Premier Spa+ is a simple yet powerful management system that allows for sophisticated scheduling, comprehensive point of sale, complete client history, gift voucher tracking, stock control, medical and contra-indications, membership administration, comprehensive management reports, package and course management, detailed client/ staff analysis, mail order management, card payment processing, property management system interface, quality after-sales support, post code validation, multilingual access control and extensive CRM capabilities.” www.premiersoftware.co.uk


Read Health Club Management online at healthclubmanagement.co.uk/digital 75


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84
Produced with Yudu - www.yudu.com