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WHICH FLOOR FOR YOUR HEALTH & FITNESS CLUB?


Careful consideration should be given to choosing the right floor surfaces for your health and fitness facility. There is a process to specifying a floor, and the finish can vastly affect brand perception among your customers


W


e have witnessed a dynamic change in the consumer profile of health and fitness


members over the last 25 years or so. Now encompassing an ageing population, and with over 52 per cent of UK members now female, we have seen fitness machines and exercise classes evolve to satisfy the needs of these customers by offering ‘softer’ activities. But what other considerations can be given to our customers? Where do your customers shop?


What cars do they drive? What are their aspirations? Which other brands do they engage with? This information will give us the opportunity to ensure better brand communications and brand retention within our designs. The Gym Group offers budget fi tness


with a minimalist design, yet a lot of thought is put in to the fl oor fi nishes: the fl oor has to be able to deal with traffi c from a potential 8,000 members, and has to be cleaned quickly and easily. The company wanted a design element that was modern and contemporary. Not only that but, with many of the clubs located above other businesses or near residential developments, there was also an acoustic requirement. John Treharne, CEO of The Gym


Group, opted for a 2mm-thick commercial vinyl. He says: “The Taralay Premium range from Gerfl or has the design options that refl ect The Gym Group brand. Having an acoustic choice and a PUR surface treatment that reduces maintenance and ensures that


Leisure Connection chose Gerfl or for its durability and high-class look and feel


‘just installed’ look, the fl oor choice ticked all the boxes for us and our members are delighted.” Meanwhile, Leisure Connection


began updating its fi tness offer in early 2009. Kevin Yates, head of commercial development, was committed to offering his customers a fi ve-star public sector offering. The fl ooring was given a lot of thought: Yates didn’t want carpet tiles and the budget would not extend to oak fl oors. ‘Creation Luxury Vinyl Tile’ (LVT) was the perfect option. “The fl oor offered the look and feel of expensive timber and assured Leisure Connection of the durability expected for our busy and vibrant clubs up and down the country,” explains Yates. “Muir Oak and a darker wood were installed in a two-tone design to great effect, helping to communicate a high-end offer to our members.” Gerfl or is positioned to deliver


a complete fl ooring solution to the modern health and fi tness facility, ensuring consistency and brand retention as well as fulfi lling the creativity of designers and operators. Offering fl ooring ranges that both look


august 2010 © cybertrek 2010


Contemporary designs and colourways can enhance a club’s image


good and need minimum maintenance, and with a green agenda at the heart of our research and development, we can help deliver the success of the health and fi tness operator.


For further information, please call Darren Wood – sport manager – on +44 (0)1926 622600 or visit www.gerfl or.co.uk


Read Health Club Management online at healthclubmanagement.co.uk/digital 25


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