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edited by tom walker. email: tomwalker@leisuremedia.com 2010 fl ame award winners


Winners of the FIA FLAME Awards were announced at the Ball of Fire, held in Cheltenham on 14 July before an audience of more than 700 people. “Attracting a record number of entries,


the 2010 FLAME Awards were hotly contested by organisations determined to win one of the most coveted awards in the industry, as well as to earn the endorsement of the industry’s leading employer representative. In some cases, the difference between winner and runner-up was a fraction of a percentage point” says David Stalker, executive director of the FIA. This year’s FLAME Award winners were as follows:


CLUB OF THE YEAR (UNDER 1,000 MEMBERS) WINNER: THE VALLEY HEALTH AND FITNESS, EIS SHEFFIELD Judges’ verdict: “The winner’s superb community work, as well as its innovative member communications programme, placed it comfortably at the front of a very impressive pack.”


CLUB OF THE YEAR (1,000–4,000 MEMBERS) WINNER: SPIRIT HEALTH CLUB, HAYDOCK Judges’ verdict: “The Spirit Haydock club is a superbly run club, but it stood out because of its interaction and fundraising with the local community.”


CLUB OF THE YEAR (OVER 4,000 MEMBERS) WINNER: WARWICKSHIRE GOLF AND COUNTRY CLUB, WARWICKSHIRE Judges’ verdict: “The most compelling reason to single this club out from its competitors was the phenomenal team ethic the organisation displayed in the pursuit of excellence.”


CENTRE OF THE YEAR WINNER: CONCORD SPORTS CENTRE, SHEFFIELD Judges’ verdict: “The transformational improvements over the past year, which were combined with a truly impressive dedication from everyone who works at the organisation, makes


august 2010 © cybertrek 2010


The Warwickshire team with Fred Turok (left) and Roger Eldergill of Matrix


Concord Sports Centre a worthy role model for all its peers.”


CORPORATE CLUB OF THE YEAR WINNER: RBS NUFFIELD HEALTH AND FITNESS CLUB, SCOTLAND Judges’ verdict: “The most remarkable aspect of this corporate club is how the team has embraced every aspect of corporate wellness.”


EDUCATIONAL CLUB OF THE YEAR WINNER: ABBS CROSS HEALTH AND FITNESS, HORNCHURCH Judges’ verdict: “If children are the future, then educating them and providing them with a safe place to exercise is key. This was evident throughout this club.”


SPIRIT OF FLAME WINNER: THE PEEPUL CENTRE The only award exclusively awarded by


the FLAME assessors, this Leicester-based club was handpicked by the assessors in recognition of its unique pricing structure and community interaction.


FUTURE OF FLAME WINNER: ANNIE REDELINGHUYS On a night when the collective strengths of clubs/centres were consistently praised, the industry voted for one individual who best represents our future: Redelinghuys, franchise owner of Curves Gravesend, was recognised for her commitment to consumers and the fitness industry.


HEALTH CLUB OPERATOR OF THE YEAR WINNER: THE CLUB COMPANY


LEISURE CENTRE OPERATOR OF THE YEAR WINNER: SPORTS & LEISURE MANAGEMENT


Read Health Club Management online at healthclubmanagement.co.uk/digital 17


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