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cycling


conditioning SPORTS SERIES


Growing interest Cyclists are spending more on


their bikes and accessories


pedal POWER


Karen Maxwell asks a top cycling coach about the best training methods, both on and off the bike, to help riders get the most out of their sport


in the UK over the past decade. TeamGB’s medal success at the 2008 Beijing Olympic Games, and British Cycling’s domination of the UCI World Track Championships and the Tour de France cycling events,


C august 2010 © cybertrek 2010


ycling – whether for sport, recreation or a convenient form of transport – has certainly grown in popularity


have raised the sport’s national profile. Meanwhile the government’s Bike 2 Work tax incentive, and its recently launched


‘Ride it Away’ nought per cent interest finance scheme on bike sales, is also promoting extended use. According to Mark Walmsley


at ActSmart – which partners the Association of Cycle Traders – after the mountain bike boom in the 1980s, the subsequent decline in sales is gradually being fi lled by a rising number of sincere cyclists who cycle for health and fi tness, green concerns or commuting reasons. And the biggest positive, he says, is that those who do cycle are doing it more often. “Once turned on to the activity, cyclists are more committed. Hence we’re seeing an upgrade in the level or price of bicycles, as well as the parts and


accessories that go with serious cycling,” he says. “For example, the ‘Ride It Away’ scheme is growing at more than 20 per cent year-on-year, with an average sale of £1,060 and a market that’s now worth over £20m a year.”


go getters get cycling Gareth Cole, head of education at The Third Space health and fitness club in London’s Piccadilly, has also noticed a huge surge of interest in the sport, with members looking to go that extra mile in fitness programmes that are specifically targeted towards cycling goals. “Ten years ago, some of our


competitive corporate clients would talk about which mountain they’d climbed. Nowadays, many more of them are talking about beating their times in


Read Health Club Management online at healthclubmanagement.co.uk/digital 37


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