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THE UK’s


NUMBER 1 DANCE MAT SYSTEM


evo fi tness opens in cape town Evo Fitness is located just a few minutes from Table Mountain National Park


Evo Fitness Personal Training – an independent, personal training-only facility in Cape Town, South Africa – is scheduled to open this month. Located at the Westlake Lifestyle


Centre in the affl uent Tokai area of the city, the 340sq m club is designed to cater for 20–30 members only. The equipment is custom-made and is


designed to be portable, so clients can be taken to the nearby beach or forest for a change of workout scenery: there’s little in the way of traditional machines. Kit includes power racks, weight plates, barbells, dumbbells, kettlebells, TRX suspension systems, strength resistance bands, grappling ropes, weighted chain


and vests, tyres, rubberised sledge hammers, plyometric boxes, speed chutes, agility hurdles, boxing bags, group cycling bikes and rowing machines. There’s also a resident running specialist. Evo Fitness has aligned itself with


adidas with an eye to joint involvement in projects going forward. It has also linked up with Westlake Physiotherapy to create a referral structure: the club encompasses a biokinetics offi ce for prehab/rehab work. “We’re offering something completely


different,” says co-founder David Cross. “Our gym is for people who want to be more than a number, people who want to get the results they’ve paid for. What we’re offering is accountability.”


anytime fi tness europe & japan


US-based franchise Anytime Fitness has announced a number of deals that will see the chain expand into Benelux and Japan, as well as into the UK and Ireland as previously reported in HCM. A master franchise agreement has


been signed with Petro Hameleers of the Netherlands, involving plans for 150 clubs in Belgium, the Netherlands and Luxembourg over the next 10 years. Hameleers – already a club owner


as well as a physical therapist, and with more than 15 years’ experience in the fi tness industry – says his fi rst


august 2010 © cybertrek 2010 Info@Cyber-Coach.co.uk


Anytime Fitness club could open as early as January 2011. Meanwhile projections are for 300 new


clubs to open in Japan over the next 10 years, where a consortium led by Toru Yamazaki – former CEO of Megalos, the fi fth largest health club chain in Japan (and a subsidiary of Japanese corporate giant Nomura Real Estate Group) – has taken on the master franchise. The company, Fast Fitness Japan, will now do business as Anytime Fitness Japan. Anytime Fitness expects to open its 2,000th club by the end of next year.


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