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HEALTH CLUB MANAGEMENT


The latest heat experience innovations p64 contents


06 letters The debate over the treatment of freelance instructors continues, and the YMCA launches a workplace health initiative


08 news round-up Work starts on the Bilston Centre in Wolverhampton and Marshall Street Baths re-opens in Soho, London


14 international news The Running School opens its fi rst Irish franchise, Vivafi t enters the Indian market, and the US Army opens its largest ever fi tness facility


16 fi a update With details of this year’s FLAME Awards winners


20 people news A new chair for Edinburgh Leisure


22 diary dates Includes LIW, Running 2010, and SIBEC and SPATEC North America


Motivating staff and members p28


24 competitive edge Fancy taking part in a Yogathon? Or trekking along the Great Wall of China? We provide information on these charity events, and more


26 everyone’s talking about... member packages Are potential members put off by too many pricing options, or does more choice mean they get what they want? Kath Hudson investigates


28 interview robin cope Kate Cracknell talks to the founder and MD of British Military Fitness about motivating staff and members, community projects, and setting his own defi nition of success


The new Peak Pilates MVe+ Tower p62 4


32 on the edge We take a look at the University of Leeds’ new £12.2m swimming and fi tness centre, The Edge


Read Health Club Management online at healthclubmanagement.co.uk/digital


37 pedal power Best practice advice for clubs wanting to cater for cycling enthusiasts


42 mixing it up ‘Fusion pilates’ is beginning to gain a foothold in UK clubs – a way of keeping people interested in pilates as well as extending its appeal to new markets. Neena Dhillon reports


46 back to the fold We investigate ways to bring lapsed members back through your doors


49 going strong How can operators keep their resistance offering fresh? We profi le clubs that are challenging the norms


52 changing times The new coalition government’s budget cuts were the hot topic at this year’s SIBEC. Our panel of delegates share their thoughts


august 2010 © cybertrek 2010


Want to trek along the Great Wall? p24


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