This page contains a Flash digital edition of a book.
heat


experiences


Spice it up Steam and sauna (above) are the mainstay of many spa areas but, with a little imagination, clubs could enhance this offering


warms the spine; ideally there would be another light in front of them too. The blood vessels are warmed and the warmed blood travels around the body, raising the core temperature in the same way that exercise does. It causes the body to perspire, release toxins and raises the metabolic rate. Operating costs of an infra-red sauna


are comparable with a fan heater, and they cost around the same as a sauna to install: around £6,000 to £7,000. But McCarthy says that, in spite of being introduced to the UK around 10 years ago, the benefi ts of these saunas have not yet been fully appreciated by the industry.


in the spa direction Elmar Nagele, CEO of Thermarium, says saunas and steamrooms are a tried and tested formula for health clubs, but adds that the quality of the finish could be improved to make more of the spa area. “Health clubs often put these


facilities in a corner, with a plastic steamroom and a basic sauna,” he says, pointing out that “a more luxurious feel could easily be created with better materials and particularly with the addition of a relaxation room”. One product that’s new to the


market, and that could add a defi nite wow factor to the spa area, is Haslauer’s Salve-in-terra. Guests apply mineral mud, either to themselves or to each other, and then lie back for 20 minutes, inhaling herbal-infused steam. They can choose to fi nish off the experience with a shower – either a warm tropical rain or a cool Arctic rain shower, the latter with tiny ice fl akes. “The Salve-in-terra is the perfect end


to a workout: it’s a wonderful, relaxing steam experience, which can help detox the body,” says Regina Fuermann from Haslauer. “Steam experiences help to rid the body of waste, cleanse the skin, increase the blood fl ow and strengthen the immune system, as well as helping to relax muscle tension.”


66 TWEAKING YOUR OFFER


Swimming pool, wellness and spa supplier Nola 7 offers its top tips for enhancing an existing thermal area: Use evocative names, such as herbal


• • •


sauna and marine steam Upgrade from plastic saunas and


steamrooms to better quality tiles Use fragrances in the sauna and


steamroom – the systems can be retrofi tted. There’s a range of fragrances on offer, including rose, lemongrass and sage, as well as traditional fragrances like eucalyptus


Salve-in-terra is supplied as a 3m-


diameter cabin that’s set up on-site. However, costing a minimum of 30,000, or up to 76,000 for a more high-end version, plus shipping and installation costs, a few more memberships might need to be sold to make this a viable option for many health clubs. Hammams are currently enjoying a


resurgence in popularity, although to recreate the experience is costly and space-consuming, since they require a number of rooms – gradually getting hotter – plus a means of cooling off and a therapist. McCarthy has, however, come up with a formula that could offer a workable solution for health clubs.


“Combining a hammam slab with an ice room and an infra-red sauna could have the same effect of gradually raising the temperature and giving the feeling of a cold plunge,” he says. “A fi ve- or 10-minute massage on a hammam slab could be the perfect way to fi nish off a workout. For higher-end clubs, it’d be a good USP for enhanced membership.”


other trends So what other trends are emerging in the market? Sustainability is something KLAFS has been working on with its


Read Health Club Management online at healthclubmanagement.co.uk/digital


• •





• •


Add an infra-red panel to an


existing sauna If space permits, add a heated


hammam bench to the steamroom, where members can get a massage Improve the lighting: LEDs are


energy-saving and introduce colour and atmosphere. Fibre-optics are also energy-saving and can withstand high temperatures Add an ice fountain


Add an experience shower with a


range of functions, including cooling mists or monsoon rain


Green Sauna package, which can be integrated into all traditional KLAFS sauna models. The design keeps the heat in the cabin for much longer, allowing for the same heat but for significantly less energy input. Also, energy-consuming devices such as the light only operate when the cabin is occupied, reducing energy consumption by 40 per cent. The creation of private areas is another


trend being witnessed in the spa industry, and health clubs might follow in the not too distant future. For example, KLAFS’ integrated sauna and steam cabins tick the privacy box by providing a compact, self-contained and personal environment. Another compact product, also new


to the market, is Tylo’s Impression, which combines sauna and steam in one unit that neatly fi ts into 2.8sq m. It’s split into two sections, one for the steam shower and one for the sauna/steam sauna, separated by a sealed sliding door. With such a wide range of options,


not all requiring vast amounts of space or investment, the added value of a heat experiences area would seem to be at least worthy of clubs’ consideration.


healthclub@leisuremedia.com kath hudson


august 2010 © cybertrek 2010


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84
Produced with Yudu - www.yudu.com