NEWSbeat
TECHNOLOGY Primelocation iPad App
Primelocation.com claims to be the first sales and lettings portal in the world to offer a property search application for Apple’s iPad. The app was revealed on the
same day the as the iPad’s UK launch on 28 May, in tandem with the portal’s new promotional campaign featuring high-profile fashion models photographed at the Grade II Aynhoe Park in Oxfordshire. This campaign is part of a £13 million investment by parent company The Digital Property Group in its brands during the first half of 2010. The print advertis will appear in a wide range of national titles including The Daily Mail, Mail on Sunday and Metro plus upmarket magazines including GQ, Tatler, House and Garden and Fabric. Regional titles are to carry the
adverts too including glossy magazines such as Cornwall Today, Leicester Today and a range of Northcliffe newspapers such as the Gloucester Echo – all designed to target prime pockets across the nation, the portal says. “The new creative concept enhances
Primelocation.com’s market position as the only property portal to clearly resonate with ‘prime’ searchers,” says Sheraz Dar, Brand Director at The Digital Property Group. “In the first month of our
marketing campaign we’ve already witnessed a 48% spike
TECHNOLOGY An intelligent e-newsletter!
Reapit, the software provider, is offering integration to the powerful e-marketing
tool, Brief Your Market (BYM) to its clients. BYM allows agents to communicate with their clients on a more personal level, sending ‘intelligent newsletters’ tailored to the specific interests of the clients. Agents may collect Reapit
data e.g. For sale/exchange/ completion dates to communicate key information to the right customers, creating a competitive edge and a cross sales platform.
6 JUNE 2010 PROPERTYdrum BYM automatically filters
the relevant articles to the right clients, based on their profile and each client receives a tailored email with a brief synopsis of ‘their’ articles. Simon Whale, Director at
Reapit, said, “We are delighted to work in partnership with BYM to offer this service to our customers. We are kicking off the integration with a mutual client – Edward Mellor, which uses Reapit software and BYM and is delighted with the results. Edward Mellor is a fantastic example of how an agent can really use this tool to drive more business in 2010.”
On May 20 the Government suspended HIPs ending speculation over ‘when’, not ‘if’ the measure would be introduced. Housing Minister Grant Shapps announced it with an air of finality, saying, “Today the new government is ensuring that Home Information Packs are history.” He went on, “By suspending Home Information Packs today, it means that home sellers will be able to get on with marketing their home without having to shell out hundreds of pounds upfront.”
Government suspends HIPs “We are committed to greener
Stop preSS...
housing, so from now on all that will be required will be a simple energy performance certificate,” he added. This must be done within 28 days of putting a home on the market. The news was welcomed by the property industry, which has long called for an end to the pack. Peter Bolton King, chief executive of the NAEA, said of the swiftly implemented measure, “It will be greeted enthusiastically by both the housing market and buyers.”
INVESTMENT
CGT could rise to 22 per cent!
“Have they gone mad?” asks Caroline Kavanagh of Badger
Holdings as
in visitor enquiries to our member agents; particularly impressive given the pre-election uncertainty.” Hot on the heels of this
campaign is the PrimeLocation application which, if you are lucky enough to have a iPad, is available for free via the iTunes app store. The homepage of the app is
dominated by one of the images taken from the new advertising campaign; a model in a blue dress next to a marble statue. Searchers then use the touch screen to frame their house needs and the results are displayed as a rotating spiral that utilises the iPad’s touch screen functionality.
the Government signals a 22% rise in Capital Gains Tax. As the Coalition Government sets to work to reduce the financial deficit, the possible rise in CGT is unnerving for the buy-to-let market. Caroline Kavanagh, Group Lettings Director for Badger Holdings, parent company to Townends and Regents estate agents, says, “Firstly, have they gone mad? The buy-to-let market has kept many businesses going through what has and continues to be, a difficult financial climate. With demand already outstripping supply, the industry is in need of more investors coming to the table not the complete opposite. Ultimately, even if they had a choice, not everyone wants to buy a property. If this rise in CGT goes ahead many tenants could potentially be left fighting for properties as landlords are forced to sell up leaving not enough available stock. The rental industry plays a big part in estate agency and the economy, why therefore run the risk to collapse it?”
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