PHOTOGRAPHY MASTERCLASS
BEFORE
Keep the camera perpendicular to the ground. You’ll avoid the worst of any lens distortion by doing this.
Photography masterclass Tips and tricks – how to improve your image
John Durrant completes his series on property photography.
I
’ve always liked the idea of hiring a personal stylist. But they’d need the skills of Paul Daniels, not Christian Lacroix to make me look hot. It’s a bit like that too with photography. To be honest,
much of what comes straight out of my camera (and to be fair, the cameras of other professional photographers) would be professionally unacceptable without the magic that’s possible with post-processing. With Photoshop images can be made to dance and sing six verses of Barcelona while stunning the audience with their beauty. Without it, they’re often distorted, flat, incorrectly exposed and dull. What we want... what we need is for our
audiences to be bowled over by what they see online, in the newspapers and on paper, so much so that they beat a path to your door along with a host of other hopefuls, just begging to see the beautiful homes that you’ve graciously put before their eyes – (maybe I need a reality check here). But even Photoshop needs the right starting image; so that’s what we’re looking at today. First, let’s remind ourselves why you’re bothering to read this.
In the last three articles I have drawn
your attention to the most important tip that I can give to any agent, which is that you will perk up your image and your company’s image when you improve the photos you take for the properties that you’re selling. If you can’t make your photos reach
The way you present your
properties is the one tangible piece of evidence that you are as professional as you say you are.’
out from the portals and grab your buyers by the eyeballs, then you need to question why you’ve chosen to be in the marketing business. That’s my humble opinion – (I don’t understand why I’ve never been adequately acknowledged for my humility). We’re in a competitive world and on top
of those you’re competing against right now there’s the prospect of Tesco and other major businesses all chasing the same piece of cake. For a big slice of the sponge in your
town you have to be better than your competition; more than that, you have to be seen to be better. If you want to survive on more than the crumbs from a Victoria Sponge, you need something up your sleeve to make you stand out. And this time it can’t be Debbie McGee.
PROPERTYdrum JUNE 2010 31
AFTER
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