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ttglive.com Family business comes home


Sophie Griffiths. AN EAST Sussex-based independent travel agency is celebrating plans to open its second high-street shop. Southern Cross Travel, which specialises in long-haul destinations such as New Zealand, Australia and the US, opened its first shop six years ago in Rye. Now the family-run agency is preparing to


open its second premises next month, in the family’s home town of Wadhurst.


Anneka Bones, junior consultant and daughter of the owners, Penny and Trevor Bones, said despite the turmoil that hit the travel industry last year, the family felt the time was now right to open a store on their own high street.


news “This is our home town – we know the commu-


nity well and wanted a presence here,” she said. “There are a lot of families going through the village on the school run that we want to target.” Bones said she thought the travel difficulties of 2010 had helped restore faith in agents. “Last year was tough, with the ash crisis and the snow, and the recent situa- tion in Egypt hasn’t helped, but faith is coming back to the high street. People had bad experiences on the internet – they realised that when you book online, there is no one to call if you get stuck. “We were working on Boxing Day to sort out flights for people affected by the


snow in the US. They knew they had someone looking after them, and our customers seem to spread the word. We’ve noticed more of a return- ing trade in Rye – we’re getting more regulars.” Bones said the business was keen to push the


values of TTG’s Trust in Travel Agents campaign. “We’ve got TTG’s charter in the window and we always wear the badges,” she added. “Community is especially important to us, as we know everyone in the village.”


From left: Anneka Bones, Trevor Bones, Penny Bones and colleague Sally Brown outside the new agency in Wadhurst, East Sussex


The family hope to expand further eventually, with plans to open a new shop in Tunbridge Wells, as well as elsewhere in the region.


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