p38-51 Awards Oct9 6/10/09 19:34 Page 48
TTG TRAVEL AWARDS 2009
ttgtravelawards.com
TRADE-FACING
Sponsored by
WEBSITE OF THE YEAR
WINNER
COMPLETE CRUISE SOLUTION
The judges said
In a closely contested category, the judges felt Complete Cruise Solution’s
redesigned website had the edge. They agreed CCS’s major investment to
overhaul and relaunch its trade website as a fully functioning, bookable
medium was a resounding success. They were particularly impressed by
the visually appealing design, clear layout and “customer match” facility.
The winners said
Lucy Norton, communications manager
“I’m so excited I could burst! I think we won because we’ve revamped it
and redesigned it this year to make it a fun, vibrant, professional-looking
one-stop shop for agents. But we’ll not stop there – this gives us the
credibility to continue with the development.”
TOURIST BOARD
Sponsored by
OF THE YEAR
WINNER DUBAI
The judges said
Dubai’s submission was packed with clear evidence of success and data to
back up claims. Judges were impressed with a diverse marketing strategy
that has been devised for the emirate and the work that has gone into Top from left: CCS’s Lucy Norton, Iberostar’s Aishling McLoughlin and Avis’s Lisa McAuley
clearly segmenting and identifying its target markets in the UK.
The submission also demonstrated commitment to trade relations,
with a series of initiatives aimed at agents in the past year.
The winners said
Ian Scott, director
“It’s because we have listened to the trade. Two years ago I was told we
were inflexible and I think that in this day and age that is unforgivable.
We now work on what agents and operators need and it’s about
partnership and flexibility.”
HOTEL CHAIN
Sponsored by
OF THE YEAR
WINNER IBEROSTAR
The judges said
In a year when many suppliers have curbed development plans, Iberostar
impressed the judges by forging ahead with brave expansion. First place
was awarded in recognition of the launch of 12 properties and two
destinations in the past year.
The company outlined an ambitious strategy, including a growing
commitment to the trade, evidenced by the opening of its first UK sales
office and heavy investment in training and fam trips.
The winners said
Aishling McLoughlin, Iberostar
“Our focus on the trade has made us stand out from the rest. The
feedback from the UK market has been fantastic in the last year and
we’ll work hard to make sure that continues.”
48 09.10.2009
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