p38-51 Awards Oct9 6/10/09 19:33 Page 45
ttgtravelawards.com
TTG TRAVEL AWARDS 2009
Sponsored by
co uk
■ACCOMMODATION-ONLY SUPPLIER
■SEAT-ONLY OPERATOR
■TRADE CAMPAIGN
WINNER GOLD MEDAL
The judges said
The expansion and diversification of Gold Medal’s accommodation-only product was
impressive, as was its clear strategy for future growth.
The company also stood out for delivering seat-only growth in a tough market, good
business performance and commitment to staff training.
Trade relations were equally impressive, with a range of initiatives including a new call
centre monitoring system and trade campaigns with airlines for specific regional airports.
The Golden Ticket campaign was the outstanding entrant for the campaign award.
The simplicity of the concept – to win a VIP fam trip to Dubai, plus five Minis for a year
– sparked extensive local marketing of Atlantis and Dubai by agents themselves to qualify
for the incentive, and there was clear evidence of the campaign’s success.
The winners said
David Robinson, product and commercial director
“We’ve been doing seat-only for 20 years and the success is down to a mixture of technology,
the UK call centre, the great range of products and the reputation. This also goes for our
Gold Medal’s David Robinson (top) and Ruth Connor (above) accommodation-only arm, where agents can be sure of the product.”
We are delighted to be awarded
TTG Car Hire Company
of the year for 2009.
‘We try harder’, for you
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