p34 Ops Oct9 6/10/09 16:59 Page 34
news caribbean
ttglive.com
CTO urges agents
four years ago but still have a passion for further
Caribbean knowledge,” she said.
The CTO, unlike in previous years, is not
holding a second training event in Manchester,
to ‘sell creatively’
but Hay said suppliers remained committed to
investing in agents despite economic pressures.
“It’s agents that have daily interaction with our
consumers and influence consumers choices,”
Philippa Jacks.
have access to the internet at work, she said. she said. “The Caribbean can only remain
AGENTS should be more “adventurous” in Hay also said the CTO was looking to extend its the destination of choice if agents have the
selling the Caribbean, the Caribbean Tourism Caribbean Training Programme (CTP), which has knowledge they need.”
Organisation has urged. four levels: Bronze, Silver, Gold and Platinum.
Carol Hay, marketing director for the UK and “We need another level for those agents that ■ See more photos from the CTO’s training
Europe, said she would like agents to push might have done their Platinum training three or evening at
ttglive.com/caribbeanmonth
island-hopping, adding that the cost of travel be-
tween islands by air or ferry was good value and
opened up many contrasting holiday experiences.
Speaking at the CTO’s annual Caribbean Month
training event at Lord’s Cricket Ground in London
last week, she said: “2010 is the year to really get
adventurous and look beyond the obvious.
“Even if agents are selling ready-made pack-
ages, there are attractions and excursions they
can sell to help clients explore more,” she added.
Hay confirmed that the CTO’s popular TravelFax,
an A5-sized manual first released in 2004, is
being updated and will be reissued in March.
The guide was vital for agents who do not From left: Lorraine Grant, CTO; Keesha McKenzie, Thomas Cook; Karen Smith, Just Perfect Travel; Clarissa Petry, Hays Travel; Carol Hay, CTO
L
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UNIVERSAL_FAM_TRIP_HALF_PAGE_0876_last chance.indd 1 14/09/2009 10:41
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