p74 promota PASSED:p76 promota PASSED 17/12/2008 09:28 Page 74
PROMOTA
Be an exhibitionist!
CASE STUDY
FOCUS:
RHR Select
Robert Hicks from RHR Select has been a
PROMOTA chairman Rod Duncan explains why attending trade
Promota member for 16 years and certainly
exhibitions and shows should be top of your list in 2009
understands the importance of attending
members’ only exhibitions.
Hicks says: “I think a members’ only
W
hy is it that New Year’s resolutions An example of an exhibition which is really exhibition is excellent for both the supplier
always seem to fall through, however aimed at its members is the International Promota member exhibiting and for the distributor
much you try and stick to them? As we Show. Run by its members for its members, it is a visiting. As an association, it puts us all on an
look forward to a new year why not look to perfect networking opportunity which endorses equal footing and the independence of the
setting yourself targets which will really help you good quality promotional products and business association is there for all.”
and your business. At the top of this list really ideals. The show brings together the key people He suggests that members’ only exhibitions
should be attending trade exhibitions. Attending a within the industry, giving attendees the create a mutual understanding between
trade exhibition immediately sets your business up opportunity to share knowledge, build exhibitor and visitor as both are there for the
for the coming months, be this in terms of new relationships, and plan ways of moving forward same reason and are in support of the same
business leads through networking, great together over the coming year. cause.
promotional show offers or just helping your The show is, and will continue to be, an Secondly, everyone is working to a known
general understanding of the industry. independent, non-profit making enterprise which code of conduct and professionalism, meaning
The start of a new year gives you the intends to build business relationships between that you will definitely come across people
opportunity to evaluate the previous year and Promota member companies, as well as helping to with similar ideas and business ethics. This
think about what you want to improve on in the develop the promotional merchandise industry. All immediately promotes professional and
months ahead. Whilst trading circumstances are revenue made from the show filters straight back positive trading partnerships, which will
still difficult and uncertain in some cases, it is into Promota member benefits. In attending the hopefully result in constructive business
important to do things which will enhance exhibition, members are directly supporting their opportunities.
business. Attending trade exhibitions provide so association, and helping to continue the support In the modern world there are so many ways
many opportunities – miss them and you miss that it gives to so many in the industry. of interacting with clients and industry peers,
out! Exhibitions are a way of learning something It is always a good time to join Promota, and the Internet being an obvious example.
new or sourcing innovative products to present to with the 2009 show on the horizon, now is as However, despite modern technology, Hicks
your clients. good a time as ever. As a Promota member, along believes that nothing can beat a face to face
Attending also introduces networking and with a wide range of useful benefits, you will gain meeting and attending a members’ only
business opportunities and exhibitions can be the exclusive entry to the International Promota Show exhibition is a great way to enhance current
place to make important contacts. With so many and this year is set to be better than ever with trade relationships and to form new ones.
like minded people around you there will be plenty bookings up 20% on last year. Finally, Hicks understands that attending
of room for discussions and the sharing of industry Over the two days, the International Promota members’ only exhibitions is the perfect
knowledge. You may even pick up key ideas from Show aims to highlight the benefits of opportunity to see the very latest product
other exhibitors or visitors about driving your membership to the exhibitors and visitors, launches and to keep up to date with other
business forward in the New Year. reminding them why being a member of Promota current industry trends.
can be such an important part of their business. RHR Select attended the International
Members’ only Members’ only exhibitions such as the Promota Show last year as an exhibitor and is
If you are a new member to a trade association, International Promota Show offer so many things planning on doing the same at the 2009 show.
attending a members’ only show helps you to which can help a business and it is important that Specifically, the company is looking forward to
understand how your trade association and you don’t miss out on the opportunities that they launching its new range of products and
exhibition works. You will have the opportunity to present. gaining a positive reception from customers.
speak to other members and gauge their thoughts
on the association and the show. Visually, For more information on the International Promota For further information on RHR Select please
exhibitions are always very exciting and you can Show 2009 or about becoming a Promota member call 01638 666473 or visit them at the
pick up numerous creative ideas. visit
www.promota.co.uk International PROMOTA Show 2009
| 74 | January 2009
www.printwearandpromotion.co.uk
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