p30-52 Whats new edited:p32-54 Whats new edited.qxd 16/12/2008 14:30 Page 42
WHAT’S NEW
RALAWISE
The Premier’s
Key additions to brand portfolio takes total to 61
JH050 PR112
Ralawise are looking forward to 2009 with a Hales, Gamegear and Kariban Sport. In total,
number of key additions to our brand portfolio. these brands have increased their range with
With a total of 61 brands now available offering 30 new styles for 2009 within these brands
1700+ products, Ralawise are sure we can fulfill alone.
your needs over the next 12 months and beyond. Another popular sector is Hooded
With the credit crunch key to everyone’s Sweatshirts. Following the success story of
strategic thoughts in the coming months, it’s only the AWDis Just Hoods brand last year, 2009
natural to assume that premium products such as sees the range expanded with four new
ethical and environmentally friendly products may styles, including the JH020 Street Hoodie and
suffer a loss of sales. However, the performance of zip up hoodies (Zoodie) in male (JH050),
ethical products is not as straightforward as it female (JH055) and kid’s variants (JH50J).
seems, depending on how much value customers Digital print technology is sure to develop even range of high standard outerwear, with 23 lines of
place on products being ethically produced. If further, with continual improvements in the performance jackets, soft shells, technical fleeces
customers still see social responsibility as industry opening the market up to new customers and classic jackets.
important despite higher prices, then they will with low set up costs and minimal expertise Bargear is another addition to Ralawise, with a
continue to purchase the same products. Every needed. Ralawise are pleased to announce the range of garments suitable for the hospitality
individual customers buying decisions are complex availability of the MagicTouch hardware, products industry. Style and wearability are key attributes
and take a number of elements into account, so and equipment to offer a one shop stop for for Bargear, and offers decorators a potential
whilst some may look for alternative, cheaper customers using digital print, sublimation and opening in an expanding market.
products, others will continue to buy ethical transfer. Ralawise will have fully trained, Ralawise have also introduced Kariban Sailing,
products due to their personal viewpoints. designated staff available to demonstrate this a specially designed collection created with a
Ralawise has a number of new ethical products impressive and easy to use technology. contemporary style, quality and innovation, making
available for 2009, including the OK044 shopping Ralawise have also adding some great new it ideal for club outdoor water activities and
bag made from recycled plastic bottles from brands to their collection. For work and adventure sports.
Okarma, the Organic T-Shirt range from Fruit of the safetywear, Dickies have introduced 27 new styles,
Loom (SS188, SS192 & SS103) and the PR112 including their popular Redhawk, Eisenhower and
Fairtrade apron from Premier. Hi Visibility lines. Renowned for its performance, For more information on the products and services
An increase in demand for teamwear has led to comfort and durability, Dickies is the largest available at Ralawise in 2009, call our Customer
a number of brands entering the market. Ralawise workwear manufacturer in the world and is an Services team on 0800 212 180, or email
currently offer four established brands offering exciting addition to the Ralawise range.
sales@ralawise.com. Ireland customers call 1 800
teamwear styles: Tombo Teamwear, Finden & Stormtech have also been introduced with a 599 599 or email
sales@ralawise.ie.
REGATTA
The The The
Cracking the credit crunch
Barricade Compound Fleece
3-in-1 Hoodie
With the credit crunch biting on all areas of
business, reliability and durability become even
more important in the world of corporatewear.
With fantastic experience and a history of
producing high quality, good value product,
Regatta are well placed to fight the credit crunch.
There are a host of fantastic new products from
Regatta for the coming season. Here’s the
lowdown on three Regatta have high hopes for:
The Regatta Softshell collection has gone from
strength to strength for the company with the this waterproof Softshell is ideal for a multi offering from Regatta is a stylish alternative to a
addition of the new Compound 3-in-1 jacket, purpose mid-layer and the waterproof liner gives traditional fleece.
which features a Softshell inner as an interactive extra protection from the wet weather. Continuing their 2008 trend, Regatta have also
addition to a traditional waterproof outer. With With the credit crunch taking hold, Regatta increased the number of specific women’s styles in
plenty of useful features such as mobile phone have worked hard to product a high quality, low their range. The Women’s Flux Bodywarmer,
pockets, zip embroidery access and a concealed price pointed fleece. The Barricade Fleece, Women’s Classic Polo and Women’s Lined Action
hood along with the protection and performance available in two core colours, Black and Navy in Trousers offer tailored women’s fits to complement
Regatta are famous for. sizes S-XXXXL, is the perfect antidote to tightened the existing men’s range and provide a complete
If a 3-in-1 jacket isn’t what you’re after then purse strings. uniform option with gender specific fits.
how about the Diode Isotex drop lined For the more relaxed among us, the new Fleece
Softshell. Offering extra protection against the Hoodie offers a casual option. Using Regatta’s Take a look for yourself at
wet and cold weather and exclusive to Regatta, anti-pill Symmetry fleece, the new mid-layer
www.regattacorporatewear.com
| 42 | January 2009
www.printwearandpromotion.co.uk
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