P56-63 Corporatewear PASSED:P58-65 Corporatewear PASSED 16/12/2008 14:57 Page 57
FOCUS ON: CORPORATEWEAR
BTC activewear
Russell Collection joins the range for 2009
BTC activewear has added in men’s and women’s sizes and
Russell Collection to its in both long and short sleeve
ever-growing portfolio options: durable, smart and true
of brands for 2009. The easy-care fabric, the range is ideal
range includes the for hard wearing applications.
popular Men’s Easy BTC activewear carries the
Care Oxford Shirt, entire Kustom Kit and Fruit of the
available in both Loom ranges of Corporatewear,
short and long including a large choice of men’s
sleeve options and and women’s Oxford, Poplin and
in a choice of six Business Shirts. New for 2009 is
corporate colours. the Kustom Kit Executive Premium
NEW KK726 Kustom Kit Ladies NEW KK118 Kustom Kit
Continental Sleeveless Blouse Executive Premium Oxford Long
Also included is the Oxford Shirt: made from easy iron Sleeve Shirt
Russell Collection 85% Cotton 15% Poly fabric the shirts feature a easy-care blouse features a soft interlined fused
Poly-Cotton Easy Care modern collar, wrinkle-free taping in seams and collar, rounded bottom and self-fabric bound
Poplin Shirt, available optional pocket. armholes.
Feminine, with curved front side panels and
NEW 935F Russell
Collection Ladies
open neckline, Kustom Kit’s Ladies Continental For more information please call 0121 505 5177,
Short Sleeve Poly-
Sleeveless Blouse is also new to BTC activewear’s e-mail
marketing@btcactivewear.co.uk or visit
Cotton Easy Care
range. Available in black and white, this smart
www.btcactivewear.co.uk
FRUIT OF THE LOOM 65-002-0 and 65-114-0 Long Sleeve Oxford Shirts
Work shirts that work
Fruit of the Loom is adding the colour navy to its “The team’s persistence and
men’s and women’s Poplin Shirts for 2009, as technical expertise has paid off as
demand for its Work Shirts range continues to rise. sales of the shirts have continued to
The company’s new product development team grow month on month since their
spent two years developing the eight Work Shirt launch,” she adds.
styles. “The aim was to offer our customers a The Work Shirts range offers men’s
coordinated range of business shirts that are closely Oxford Shirts and Lady-Fit Oxford
aligned to their customers’ staff uniform Shirts, and men’s Poplin Shirts and
requirements and corporate clothing budgets,” Lady-Fit Poplin Shirts. All are
explains Alison McKenzie, brand director. available in both long and short
“The garments not only had to look and feel sleeve styles.
right, they also needed to be fit for their intended The Poplin Shirts use a 55%
purpose – that is, to look smart in spite of regular cotton/45% polyester fabric,
and repeated use in often demanding workplaces. (115/120 gm/m2), which is notable for its 2x1 weave fabrics. The fabric also benefits from a
The new product development team researched hardwearing characteristics and lightweight smoother surface, which lends itself well to all types
users’ needs extensively, and tested their designs comfort. They are already widely used within the of textile decoration. The shirts are available in the
exhaustively, before they were happy for the hospitality sector, and make an ideal choice for same range of sizes as the Poplin Shirts and in a
finished products to be brought to market. The smart staff outfits in warmer climates or working choice of six colours: Atlantic blue, black, navy,
garments underwent more than 200 quality tests environments. The men’s shirts are available in sizes Oxford blue, Oxford grey and white.
during the two-year development period. S to XXXL; the Lady-Fit shirts come in an even “The Work Shirts form an ideal basis for any
wider size range – XS to XXXL. With the smart business outfit where a more formal
addition of navy to the Poplin Shirt colour appearance is required. Customers have been won
palette, the four styles are now available in over by the products’ quality, attention to detail,
a choice of five corporate colours: black, and their affordability,” adds McKenzie. “Apart from
mid-blue, navy, red and white. extending the Poplin Shirts’ colour range, the Work
The men’s and Lady-Fit Oxford Shirts Shirts offering will remain unchanged again in
offer a heavier alternative to the Poplin 2009. This will provide continuity for corporate.”
styles. They are made from Fruit of the
Loom’s unique, easy care, 70% cotton/30% For more details on the Fruit of the Loom Work Shirts
polyester Oxford fabric, (130/135 gm/m2). range, visit the company’s European website
This is notable for its 2x2 weave, which (www.fruitoftheloom.eu), or contact Customer
65-014-0 and 65-116-0 Short gives a less transparent, higher quality Services: +44 (0)1952 682900. E-mail:
Sleeve Poplin Shirts
appearance compared with conventional
cust_enquiry@ftlte.fruit.com
www.printwearandpromotion.co.uk January 2009 | 57 |
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