P56-63 Corporatewear PASSED:P58-65 Corporatewear PASSED 16/12/2008 15:01 Page 63
FOCUS ON: CORPORATEWEAR
RESULT UKL
Smart outerwear options Formal businesswear ranges
Confidence and style are central to the Russell
RC 933
R118
for men &
Collection design philosophy. Russell’s superbly women
tailored shirts for men and women add an edge
to every organisation, says UKL. New for 2009, is
the Non-Iron range, bringing a new sense of
luxury to the workplace, with a revolutionary
fabric and a choice of fit for men.
Colour is the inspiration for Premier
Businesswear, as it believes colour subconsciously
influences our perception of the quality of a
product or a service. “Even in today’s society
lasting impressions are made within the first 90
seconds of meeting someone,” says Premier.
Result says it designs smart outerwear to “Subconsciously 60% of a person’s acceptance
compliment any formal outfit using traditional or rejection of them is based on the colours that
tailoring with contemporary styling in the most they wear. This means that in every work place
up-to-date fabric using Result breathable colour, not just uniform style, is even more
weatherproof technology. important than ever before.” Based on this fact
Its jackets are hard wearing on the outside but Premier has a range of colours and styles in the
comfortable to wear on the inside; the use of Poplin shirts and blouses collection taking the
deluxe fabrics ensure they are smart to look at range to seven styles and 20 colours.
According to Premier, colour can be used by For more
R121 businesses to make customers return again by details, call
accentuating their best qualities. Light blue UKL’s
communicates a positive image perfect for customer
customer facing staff. Black, in comparison, service team
implies strength, power and luxury, while white on 0800
conveys the impression of things being fresh and 220995
new. Red suggests power and confidence; just
what might give your sales teams the increased
capacity to sell. “So when choosing combinations
of shirts and ties, scarves and blouses think about
the lasting impression you want your customers
to have about your business,” says the company.
without compromising the corporate budget - A tie or scarf can be a great addition to a shirt
and most of all they have the 'I Want...' factor, or blouse and can be a simple way to convey
says the company – i.e. I want to wear this for corporate colours or brands. Premier’s extensive
work, I want to look professional and I want to range includes complimentary ties and scarves in
give a good impression. patterned or plain versions and a clip tie is
The corporatewear styles on offer include: available in 28 colours – perfect when safety is
R110 City Executive Coats in Sand and Black; an issue.
R118 IceFell Softshell; R83F Ladies Parka; and The 2009 Kustom Kit corporate collection
R121 Classic Softshell. features modern tailoring teamed with soft,
innovative fabrics in a range of colours and an
Web:
www.resultclothing.com unbeatable selection of matching options for men
and women – all ensuring that your whole team
R83F
is completely coordinated.
Kustom Kit’s ever-popular Oxford Shirts are
available in a huge choice of colours in both long
and short sleeve options for men and women.
Kustom Kit debuted a new line of corporate
tops in 2006 and the range has continued to
grow with two new styles for 2009. Smarter than
a fitted T-shirt but more contemporary than a
regular blouse, these tops have proved extremely
popular. Each is fashioned from a blend of cotton
and elastane for greater comfort and
KK765
performance.
www.printwearandpromotion.co.uk January 2009 | 63 |
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