p67-73 bags PASSED:p69-75 bags PASSED 17/12/2008 09:16 Page 67
FOCUS ON: BAGS
Bags
... of style
BEECHFIELD BRANDS
New Eco Bag Options
Eco-Option is the new sub-brand from Beechfield Eco Option Recycled two from Quadra and one from BagBase.
Brands, which offers a coordinated collection of The Eco-Option Recycled range comprises of four The Quadra QD23 Canvas Classic Shopper and
printable promotional bags and headwear with new styles – two from Quadra and two from QD27 Canvas Duffel are made in heavy (475
guaranteed ethical and environmental credentials. BagBase. They are made from a laminated gsm) fabric that gives these products a higher
There are 11 Eco-Option bags to choose from polyester fabric produced from recycled PET (the perceived value compared with some lighter
– six from Quadra, three from BagBase and two plastic used to make fizzy drinks bottles). weight reusable bag alternatives.
from Westford Mill. Each product falls into one of The Quadra QD511 Eco-Option Compact and The new BagBase BG671 Fairtrade Canvas
three distinct Eco-Option categories: Eco-Option QD514 Eco-Option Messenger are based on Tote is an 18-litre capacity shopping
Organic; Eco-Option Recycled; or Eco-Option existing bag styles that bag that’s made from unbleached
Natural. are already proven 100% Fairtrade certified cotton, in a
sellers in conventional factory working under the auspices of
Eco Option Organic the Fairtrade system.
The Eco-Option Organic “The BG671 will carry a Fairtrade
styles are made from label and swing tag so that
100% organic cotton consumers will know the product is
certified by Control fully Fairtrade endorsed,” says
Union to the Organic BagBase’s Catherine Hardy. “The
Exchange OE 100
W187
bag will have special appeal for
Standard. Quadra church groups and charities, as
and Westford Mill well as student bodies and NGOs
each have two that are campaigning on social
styles. QD514 justice issues,” she points out.
The Quadra Roger McHugh, Beechfield Brands’
QD717 Organic managing director, sums up the new Eco-Option
Canvas Gymsac and QD723 Organic Canvas Tote offering: “There is an ever wider choice of eco
are made in a heavy 100% organic cotton fabrics. garments on the market, and we wanted to give
canvas, while Westford Mill’s W180 Organic According our customers the same breadth of options
Cotton Shopper and W187 Organic Cotton Sling to Iain when they’re buying printable bags. The
Tote use a lighter weight woven organic cotton Lamb, they emphasis is on good quality, well designed,
fabric. Westford Mill has a long-established range are mainly BG671 reusable products with ethical and
of reusable bags in natural cotton fabrics that targeted at environmental credentials. Organic,
provide an environmentally friendly alternative to young, Recycled, and Fairtrade products,
disposable plastic carriers. For that reason, appearance- plus proven designs in natural
Beechfield Brands has decided to use the Eco- conscious ‘eco warriors’, as cotton fabrics – we have every option
Options sub-branding to highlight the latest well as environmentally responsible, image- covered. Furthermore, they will be available for
additions to the collection. aware, hi-tech firms – for example, in the fast delivery, from a single source, through the
“There is a growing demand for these types of computer software industry. The BagBase BG512 best distributors in the industry.”
bags, following publicity about the phasing out of Eco-Option Backpack and BG517 Eco-Option Tote
disposable plastic bags. They are easy to decorate are simplified interpretations of modern classics, Readers requiring further information on
and provide a large area for branding, making in keeping with the eco theme. Beechfield Brands’ new Eco-Option bags should
them perfect for the promotional market,” contact their usual BagBase, Quadra or Westford
comments Quadra’s Iain Lamb. “Our bags use Eco-Options Natural Mill distributor, or visit the individual brands’
substantial materials and represent exceptional Eco-Options Natural comprises of three reusable websites: www.bagbase.com;
value for money.” bag styles in conventional cotton canvas fabrics – www.quadrabags.com; www.westfordmill.com.
www.printwearandpromotion.co.uk January 2009 | 67 |
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