p27,28 Promoserve PASSED:p27,28 Promoserve PASSED 16/12/2008 13:26 Page 27
TECHNOLOGY
Tailored technology:
what it can do for
your
business
Over 50% of the top 20 UK distributors
of promotional merchandise and corporate
clothing use a specialist software package called
PromoServe. Almost 25% of all orders placed within this industry
are generated through PromoServe, and there are more than 300 distributors in the UK alone using the
software. So what makes PromoServe special? And what has caused this huge growth in usage
since its launch in 2007? We spoke to Andrew Talbot, managing director of PromoServe
Business Systems, to find out more
P&P: Are you surprised by the number of people PromoServe do this in practice? P&P: In the examples given it does seem that
who use and continue to sign up to use AT: PromoServe has been 10 years in the making while your software could work wonders in
PromoServe Software? – we have worked with companies in the a large business, it wouldn’t have such an
AT: No, because this industry is large enough to promotional products industry since 2002 and impact in a smaller company.
warrant its own specialist system. Traditionally have developed the software based on their AT: We do deal with many of the biggest names
distributors and suppliers have got by using feedback and the latest advances in technology. in the industry, but I would estimate that around
systems designed for similar industries and We encourage close relationships with our 60% of our customers have fewer than five staff.
adapting them as best as they could to work for customers and this has provided us with an in- In the case of smaller companies, the features
corporate merchandise and clothing. This will depth understanding of how your business that benefit them the most are things like the
only work to a degree though, and frequently works. So we know, for example, how time Download on Demand feature from
creates more effort than it saves. Software consuming it can be to chase customers for
www.tradeonlysearch.com and www.promo-
should work for you – it should save you time artwork and proof approval, and have created
news.co.uk, allowing distributors to download
and money – and fundamentally PromoServe’s auto-processes that do this for you. We also product data into their back office software and
success is down to it fulfilling these know that distributors can spend hours chasing auto-generate a customisable picture quote. Also
requirements. supplier delivery dates, and again have back to back orders, and the advanced
automated this procedure. There are hundreds of marketing tools which allow you to generate
P&P: Many software packages promise to save examples and case studies which illustrate this mailing lists based on items previously quoted
your business time and money. How does point – our website is a good place to start. for, or industry, or even general interests such as
www.printwearandpromotion.co.uk January 2009 | 27 |
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