p30-52 Whats new edited:p32-54 Whats new edited.qxd 16/12/2008 14:36 Page 50
WHAT’S NEW
JS 510F
sport fit with drop tail; reverse fit chest feature with internal pocket for mobile phone/MP3 player
pocket; adjustable cuffs; water resistant to and reflective tape on children’s style the 510 is
5000mm, windproof, breathable and fully the schoolwear jacket that indeed “Ticks all the
launderable. A choice of three core school colours Boxes” and will look as good with a shirt and tie
are available in the children’s style and an as with a casual school uniform.
additional 3 contemporary colours, Titanium, And the cherry on the cake – our refined, iconic
Cactus Green and Aztec Blue, in the adult styles. 762 sweatshirt goes from strength to strength.
And the second jacket is the Waterproof The 762 has been the no.1 choice for thousands
HydraPlus 2000 Jacket 510 – parents and of schools across the UK for the last 10 years and
teachers will love its performance and safety from April ’09 it will up its game further with extra
features whilst kids of all ages will love its style strengthened seams on the raglan shoulder and
and comfort. Performance attributes include fully cuff and the addition of herringbone back neck
taped seams on the 510B and critically taped tape both for extra strength and comfort.
range that will complement the 875 in styling, seams on the 510F and 510M; fabric is
features and performance attributes – and will be waterproof to 2000mm and breathable to Our garments can be viewed on our brand website
as much of a hit with a discerning teenager as 2000g/m2 per 24 hours and is fully launderable.
www.jerzeesschoolgear.co.uk. For more information
with a “cool” 8-yea- old. The first of these is the Packed with contemporary styling and features on any products, to order brochures or to provide
Soft Shell Jacket 140 that raises school jackets to including rollaway lined three-piece hood (with bill feedback, please contact your local distributor or e-
another level by combining style and performance: for extra protection), zipped handwarmer pockets mail
info@russelleurope.com
THEMAGICTOUCH
Looking forward to 2009
TheMagicTouch approach 2009 with more image for everyday business use as well as transfer
transfer innovation covering new aspects of papers.
garment and promotional product decoration. 2008 has seen “barriers removed” with
Since 1992, the company in the UK has seen printing of non-white garments and textiles with
considerable advances in digital printer technology the new award winning WoW transfer paper for
resulting today in quality, value and reliability that application on 100% cotton, nylon, denim,
are “second to none”. leather, neoprene, polyester and most sportswear
TheMagicTouch transfer papers are compatible fabrics. This year will see new versions of WoW for
with most toner based colour copiers and printers non textile/hard surface application.
and are engineered to incorporate new catalysts The company introduce new versions of
within the paper coating providing the CPM6.2 and CPM6.4 transfer paper
ultimate compatibility. suitable for the transfer of full colour
One significant advance has images to a wide range of non-
been the development of advanced porous, non-coated substrates
MagiCut fashion
composition of polymer dry-toners used including ceramics, plastic, metal,
by most printer and copier manufacturers. glass, acrylic, magnetic, wood and the new MagiCut 6.0 professional software
The new toners enable printing onto more recently Unibind folders. 2009 will see designed to encompass all aspects of garment
products and items that do not require
Shoulder bag
the introduction of a range of personalised decoration, but with user-friendly features for all
any special coating or polyester content, packaging and short run boxes, levels of design competence. TheMagicTouch
thus making the polymer, pigment and catalyst as printed in full colour. have expanded the training facility in Dunstable,
the all-in-one transfer. The new toners also give The existing MagiCut range is England, to increase the availability of
improved durability to all fabric-based transfers, extended to more than 140 different places for the database and CRM courses
especially 100% cotton. The proprietary process product options and effects as well as the MagiCut 6.0 professional.
and patented transfer papers enable users to print including new snakeskin, marble The criteria for choosing digital
onto a multitude of products and substrates with and paint effect, all of which equipment for garment decoration
one-of-a-kind results, cost effectively. will create lots of interest within today need to suit the needs and
TheMagicTouch the fashion and corporate demands of the market. So where is
offer professional markets. the market?
solutions that are Garment decorators need to
Unibind with
Here in the UK 92% of businesses
easy to incorporate adopt TheMagicTouch in 2009 as the
Binder
employ less than 24 people, so there is a
into an existing new sales person enabling one of a kind samples massive un-tapped market of people and
business with to be forwarded to both existing and prospective businesses that want decorated
low entry level customers. Workwear/Leisurewear/Sportswear but just don’t
investment required. Using this proactive method with existing want too many, need them on a regular basis, and
The latest TMT/Oki clients will always pay dividends and is very cost get to see a sample in advance!
colour printer costs less effective marketing, that results in orders.
TMTOKi Printer than £500 and can be used Printwear & Promotion will see the launch of Web:
www.themagictouch.co.uk
| 50 | January 2009
www.printwearandpromotion.co.uk
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