p30-52 Whats new edited:p32-54 Whats new edited.qxd 16/12/2008 14:23 Page 35
WHAT’S NEW
FRUIT OF THE LOOM
Translating retail trends to the imprint market
‘Organic cotton garments’, ‘lightweight fabrics’ opening. Both Ts are
and ‘even more colours’ are the main focus of available in Black, Deep
Fruit of the Loom’s new product developments for Navy, Light Pink, Sky
2009. The company is launching eight new styles, Blue, and White – and in
two brand new fabrics, and two new colours – sizes XS to XL.
Apricot and Mint. It is also adding 34 extra colour For men, there is the
options across 22 established styles. new Long Sleeve
The launch of three new Organic T-shirts Hooded T, in 100%
underlines Fruit of the Loom’s commitment to both cotton (160 gm/m
2
). This
the environment and to meeting its customers’
Organic
Cotton T
evolving requirements. The Organic Cotton T, Lady-
Fit Organic Cotton T and Children’s Organic Cotton
T use 100% organic cotton, (140 gm/m
2
), which is
unbleached and undyed for a natural appearance.
Every batch of yarn is certified by the Control
Union to the Global Organic Textiles Standard
(GOTS). And as with all Fruit of the Loom oriented’ colours: Black, Deep Navy, Heather Grey,
garments, the new Organic Cotton Ts are Oeko-Tex Light Graphite, and White. Sizes range from S to
100 Standard approved. XXL.
The T-shirts have side seams and shaped Targeted primarily at the workwear market, the
shoulder seams for an exceptionally comfortable new Sleeveless Fleece is made in 100% polyester
fit, and the Lady-Fit style benefits from a feminine pill-resistant fleece (300 gm/m2), and boasts a
cut and longer body length, (in line with current modern, slimmer cut with raglan styling at the
trends). All feature shoulders. The shoulder seams are accented with
1x1 rib binding to Kids 65 35 neat stitch detailing, (which is also used at the
the neckline and
Long Sleeve
hem). The front of the garment is otherwise seam-
an attractive
LF Lightweight T
free to provide an uninterrupted area for branding.
printed neck label. The armholes are finished with self-coloured
The Men’s binding, and there are self-coloured zips to the
Organic Cotton T fashion-inspired garment front and the two side pockets. A matching colour
is available in features a self-fabric hood, herringbone back neck tape, and a draw cord and
sizes S to XXL; the finished with a subtle cross over stopper at the bottom hem complete the
Lady-Fit Organic at the front, and has a taped specifications.
Cotton T comes in neckline for comfort. It has the The Sleeveless Fleece is available in Black,
sizes XS to XL; added convenience of being Bottle Green, Deep Navy, Red, Bright Orange and
and the Children’s suitable for tumble drying and is Bright Yellow, and sizes S to XXL.
Organic Cotton T available in five ‘rock and pop- Joining the new Children’s Organic Cotton T is
is sized to fit kids the Children’s Long Sleeve 65/35 Polo. Made in
from 3-4 years to Fruit of the Loom’s hardwearing, easy care 65%
14-15 years. polyester/35% cotton fabric (170/180 gm/m
2
), the
Lighter weight polo is guaranteed to perform at a 60°C wash and
ladies wear fabrics is tailor-made for the schools market. It features a
are big news on smart two-button fused placket with self-coloured
the high street at present and Fruit of the Loom is buttons, reinforced shoulders seams and taped
translating that trend to imprint for 2009. The neckline, plus ribbed cuffs with elastane.
company is reducing the weight of its popular The Children’s Long Sleeve 65/35 Polo is
cotton/elastane Lady-Fit styles by 20 percent, and
Sleeveless
Fleece
available in sizes 3-4 years to 14-15 years, and in
it is broadening customers’ options with the five colours: Deep Navy, Red, Royal Blue, Sky Blue,
launch of the Lady-Fit Lightweight T and Lady-Fit and White.
Lightweight Hooded T. Both garments are made in
a lightweight, super soft 100% cotton sheer
fabric, (125 / 135 gm/m
2
). For further details of Fruit of the Loom’s new
Current retail trends also inform the styling of colours, fabrics and styles for 2009, contact your
the new Lightweight Ts, with both garments Fruit of the Loom Authorised Wholesaler, visit the
echoing the high street’s move towards lower company’s European website
necklines. The Lady-Fit Lightweight T has a low (www.fruitoftheloom.eu), or contact Customer
scoop neck with self-fabric binding, and the Lady- Services: +44 (0)1952 682900.
Fit Lightweight Hooded T has a deep V-front E-mail:
cust_enquiry@ftlte.fruit.com.
www.printwearandpromotion.co.uk January 2009 | 35 |
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