p30-52 Whats new edited:p32-54 Whats new edited.qxd 16/12/2008 14:32 Page 44
WHAT’S NEW
SKINNIFIT
SK055 SK260
General Comment on Industry (from Skinnifit)
The current economic climate will obviously result and lean bootcut-flare legging in soft and
in some market changes but the feeling at Skinnifit stretchy nylon/elastane with fold over
isn’t one of doom and depression. One of the key waistband for ultimate comfort; and finally
trends as identified within the marketplace is for the Capri Pant (SK421) matt-black cotton/
an increase in retail-type styling with end users elastane 3/4 length pant with deep side split
demanding the quality of fabrics, construction, fit at hem. Each product is available in a range
and look of retail brands. The inevitable shift of sizes and in black only.
towards focusing on value will mean customers To make the selection of product easier,
paying more attention to product – and ensuring Skinnifit have created sub categories for
that their money is well spent. The lowest price many products – each grouping having a distinct (SK066 - in black only). It has a modern fit with a
does not necessarily mean the best value for fabric, look and benefit. New for 09 is “Touch”,a lower cut waistband and suits an almost endless
money: if the product isn’t right then the customer range of three styles in a new fabric for Skinnifit. variety of end uses. There is also the new Modern
won’t be happy. Skinnifit are well placed here: Viscose is a natural fibre, processed and made Essential Tank (SK103), available in black and
reflecting retail styling with a range of great into yarn and fabric by man. It’s soft, it’s printable, white only.
quality garments that will last and that people it’s easy to care for, has fantastic colour retention Skinnifit’s Premium Hoodie (SK056) is the next
want to wear. properties and it makes beautiful stage on for hoodies: a longer, leaner and slimmer
garments. Skinnifit has used viscose shape with extra product detailing such as deep
What’s new as the base for their new extra-long rib hem, cuffs and rib panelling detail at the sides
Skinnifitness: The dance and fitness
SK301
length Touch T’s (long sleeve SK260 of the body. It’s also100% cotton for maximum
industry (whether professional, and short sleeve SK261) and their comfort. Meanwhile, if you’re looking for the same
weekly club or occasional gym new “Touch” tank vest (SK262). degree of credibility, then the new Button Top
attendee) is a huge market that is Skinnifit suggest that these Sweat (SK055) is a sweat for people who don’t
continually seeking new solutions to garments make the perfect product like sweatshirts!100% cotton and very credible in
the problem of what to wear that’s for bars and restaurants looking for terms of looks, this is perfect for colleges and unis,
flexible, modern, that looks great a very modern and great looking clubs and societies alike. Available in men’s fit
and pertinent to today. twist on the T. also, and in ever-favourite black, white and very
Skinnifit’s new “Skinnifitness” 100% Cotton is undeniably a versatile old navy
capsule range of four products has favourite for many and Skinnifit have Finally, polos – one of the biggest sectors in the
been launched in response to customer feedback introduced two new styles in a 100% cotton baby industry – have undergone something of a shift in
and demand. All products feature a special black rib as a reaction to customer enquiry. The Pure favour recently – and become seriously acceptable.
Skinnifitness label, and a matt black swing tag Classics T (SK301) and Tank Vest (SK303) combine Skinnifit’s new Club Polo (SK047) fulfils all the
with silver logo. the comfort of cotton, with a stretchy; shape latest retail requirements. The long, lean fit and
The range of four garments is: Fitness Hoodie retaining and flattering fabric and longer-length deep drop tail, the tough 100% cotton and the
(SK410): fitted, matt-black stretchy cotton elastane styling. The baby rib is sufficiently narrow so as not shorter, cuffed sleeves are all modern polo
dance hood with quarter-zip and modern neck to prove problematic for the decorator, but more essentials – as is the stand up collar – making this
detail; Dance Vest (SK413) fitted racer back than effective in providing a close but comfortable the ultimate in 2009 polo shirt style.
nylon/elastane soft, shiny and stretchy vest with fit for the wearer.
inner hidden support; Dance Pant (SK420): Long Skinnifit has also launched an Essential Trouser Web:
www.skinnifit.com
SKINNIFITMEN
SF047
SKINNI MINNI
SM042
Skinnifitmen, now in its fourth year, is the only ribbed side panel Skinni Minni: there
100% menswear brand in the marketplace, and and deep hem and may not be a huge
‘09 sees the introduction of four new products. cuffs, this takes the range of products
The polo shirt market is undeniably huge and now familiar but what there is
constantly shifting in terms of product preference. Hoodie to the next packs a mighty
Skinnifitmen’s new Club Polo (SF047) is the level. There is also punch! Latest to the
answer to many a polo shirt customer’s the Button Top Skinni Minni nursery
requirements: something that reflects high street Sweat (SF055), is the Modern
looks. Especially pertinent for the Uni and college with a stand up Essential Polo
sectors, the Club Polo (also available for women in collar, cuffs and an (SM042): a scaled
the Skinnifit range) features a specially designed open hem. down version of the
collar that stands up and stays up. For those in the Last but not least is the Skinnifitmen Essential increasingly popular Skinnifit style. Let’s face it:
know, this is the way to wear a polo in ‘09! The fit Trouser: black, lean, long, cotton rich, side pockets the little ones are happiest when wearing
is longer and leaner than the majority of polos and a modern cut. The previous choice of cargo or something lovely and trendy. Available in three
that are in the market. chino has now been increased and it’s been colours including the new favourite (black), the
In keeping with looking at new ways in existing eagerly awaited. ever popular fuchsia and the divine white, and
markets for 09, Skinnifitmen have introduced a from ages 4/6 up to 10/12.
Premium Hoodie (SF056). Longer, leaner with a Contact your usual distributor for details Contact your usual distributor for details
| 44 | January 2009
www.printwearandpromotion.co.uk
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