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Other avenues


Take the opportunity to discuss with the bride the option of treating the rest of her bridal party, including mother of the bride, bridesmaids, or perhaps even the groom.


“As an incentive, why not offer the bride a complimentary manicure if she refers her bridal party?” suggests Mandy. “If the bridal party is large, open up the salon out of hours or book appointments. It’s a great time to retail products for wedding day touch-ups and a great opportunity to win new clients.


“To attract grooms, offer a course of couples treatments leading up to the big day. The husband and wife-to-be can enjoy side by side manicures and pedicures and can even use the time away from everyday distractions for all important planning.”


Getting your business known to as many people as possible will help you secure similar repeat business. Utilise any great feedback from clients to encourage other customers to book further down the line. Whether you take photos of your work to display in a book, bridal brochure or online gallery, or request that your client writes you a referral to be used on promotional material, these will become an invaluable selling tool.


You may also want to consider collaborating with local companies. “Set up a referral system with neighbouring companies such as photographers, printers, bridal shops, florists, jewellers and caterers – put them in your brochure. Offer their employees and wedding clients free or discounted treatments to gain their loyalty,” Mandy suggests. “Brides don’t know where to start, so you will gain extra brownie points by pointing them in the right direction.”


Another option would be approaching couples who announce their engagement in the paper or attending wedding fairs equipped with examples of your work and promotional material.


“To get the best out of a wedding fair, select which ones you are going to attend wisely – maybe go around them as a visitor first to see how busy they get and who attends them and then choose which ones you are going to exhibit at,” advises Marie-Louise.


“Make your table/stall eye- catching, interesting and enticing. Have all of your literature, maybe even some leaflets printed with


specific bridal treatments and packages on that you can easily give out to everyone as they pass.”


The key to keeping busy is showcasing what you can do. Every client feels polished and pampered with beautiful nails and this should be no different on their big day, so be sure to inform any clients of the offers you provide.


Turn the page to discover the latest shades and additives available to help you create beautiful bridal nails…


Daring brides are opting for bolder, brighter colours such as red, pink and purple to match their bridesmaids’ dresses, bouquets or shoes.


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Image © istock.com/SbytovaMN


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