Beauty - Facial Diagnosis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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As a skin therapist, the art of diagnosis is a skill that will constantly evolve throughout the entire duration of your career.
With increased industry experience, you will become accustomed to treating a multitude of skin care concerns and issues presented to you on a daily basis, from those cases that are easily resolved to the more complex in nature.
Despite an overabundance of information readily available on websites and forums, there is still arguably nothing that can rival the face-to-face interaction between therapist and client. A commitment to this relationship is one factor that will set you apart from similar businesses in close proximity.
Yet we’re all aware that 21st Century consumers are demanding more than ever before. Any investment they make, in both time and money, has to deliver on its initial promises, and this also applies to the beauty treatments they receive and products they buy. A ‘one size fits all’ approach to skin care is something that has no place within today’s world, which is why the importance of delivering a personalised facial diagnosis is crucial to ensuring a salon’s longevity and success. After all, if
the incorrect program is recommended and the customer isn’t satisfied with the outcome, they may end up taking their custom elsewhere.
“Diagnosing skin type and condition is the single most important thing you do when you meet a new client,” says Mariga Sheedy, Founder of Skin Essentials Ltd. “Without a professional consultation and diagnosis you are working blind and often end up making the skin worse.”
“Although we can often assume that most people know what type of skin they have, sometimes this isn’t always the case,” agrees Clare O’Hanlon, Business Development Manager for Juliette Armand Skincare. “Treating skin in the wrong way can actually lead to damaging results so it’s important to help educate your client on their skin type and what treatments they should be using to best support their skin.”
A tailored approach The ultimate goal of any facial diagnosis is to pinpoint the issues that need to be addressed and prescribe the most suitable course of treatments and products in order to achieve maximum end-results. To create a bespoke skin care experience, you must always begin with a thorough client consultation. This
not only allows you to develop the solid foundations of a therapist/client relationship, but also enables you to discuss more about the individual’s lifestyle and habits, medical history, skin care concerns and expectations.
“There are different ways to analyse the skin but first things first the client must fill out a consultation. These answer so many questions for the therapist,” notes Clare. “For example, the client’s skin may be prematurely ageing and on their consultation form she states she is a smoker. This allows the therapist to realistically plan her course of facials and tell the client that the results will not be the same as a non-smoker. [Alternatively] the client may drink tonnes of water and yet their skin is dehydrated. This informs the therapist that the client needs Hyaluronic acid and professional creams that do not evaporate.”
Although much information can be gained from the traditional question and answer formats, recent years have seen the introduction of a number of complementing techniques and technologies to further heighten the success of this practice. Understanding the importance of facial diagnosis has led many skin care brands and equipment manufacturers to develop innovative new ways which allow therapists to perform an even greater in- depth analysis to ensure recurrent successful outcomes.
One such company who has embraced this stance is Dermalogica. Developed by the International Dermal Institute for the brand, their Face Mapping®
Skin
Analysis tool aids professional skin therapists with their individual client prescriptions. “The Face Mapping®
Skin
Skin analysis systems utilise imaging technology to highlight such issues as spots, wrinkles, enlarged pores, sun damage and dehydration. Image courtesy of iiaa.
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Analysis technique evolved from Dermalogica’s commitment to individualised consultation,” explains the brand’s Education Manager, Sally Penford. “Based upon the belief that skin care must be ‘prescribed’, the Dermalogica product line may be purchased through selected skin care therapists and only in environments where professional skin care services are performed. In keeping with this philosophy, every professional skin care
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