Beauty - Brow Treatments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . That’s so brow!
No doubt this has been largely influenced by the fresh crop of famous faces that rebelled against the pencil- thin brows trend of the 90s to make natural, full and strong brows one of the most coveted beauty looks of modern times. As a direct result, the industry duly responded by reimagining the traditional tried and trusted techniques which saw eyebrow shaping services emerging from the realms of the ‘hair removal’ section of treatment menus to reappear as a standalone service in their own right.
Today, eyebrows remain big business with consumers savvy to the latest styles making waves within the sector. If you’ve so far managed to resist embracing the trend, it’s never too late to consider the introduction of brow treatments, especially when clients are specifically seeking out salon locations just for these services alone.
The personal touch Over the course of the last 10 years, a plethora of brow shaping concepts have been launched and this vast choice simply enables you to choose the most viable option to suit both your clientele and expertise.
From brow extensions to micropigmentation, one thing all these differing techniques have in common is their emphasis on providing the client with a bespoke experience. Today, it’s all about the art of design – crafting a set of perfectly groomed eyebrows that work to complement the uniqueness of your client’s face shape, colouring, taste and tone.
This personalised approach is arguably why brow treatments have remained in such high demand and the real secret behind their success, as designer brows which have been tailored to the individual have the ability to dramatically transform appearances. Indeed, speak to any client after their first appointment and they will no doubt be amazed by the results achieved, thus making them highly addictive and lucrative.
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“Brows have the power to frame your face, and once a client has seen the effect the right brow can have, they keep coming back for more,” says Brow by Mii specialist Caron Lee. “It gives a ‘feel good factor’ which means that clients will book regular treatments.”
“Gone are the days when women neglected their brows, or when a professional brow treatment was confined to a quick tint or wax,” adds Nilam Holmes-Patel, Founder and CEO of The High Definition Group. “Women are now taking their brow maintenance seriously because they recognise the power brows have to transform their entire face.”
Understandably, many of your existing clients may at first be a little hesitant to experience an entirely new approach to taming their eyebrows. After all, not everyone will want to emulate the current full-on statements seen on celebrities and the catwalks, which is why it’s important to explain that the new wave of brow concepts entirely disregard the notion of a ‘one size fits all’ approach. “In the last few years we’ve seen strong, thick brows rule the runways and celebrity scene, but not everyone would feel comfortable with a ‘Cara’! While a strong brow is on trend, it is more about a defined look that is adapted to suit you,” says Caron.
Alongside catering to those who wish to follow the hottest fashion-led looks, the versatility of today’s treatments and products mean they can also be adapted to help rectify an array of brow woes. Whether suffering from sparseness due to the effects of over- zealous plucking or recreating brow shapes for those who have experienced hair loss through age-related factors or illness, training in the latest brow artistry service offers you endless possibilities.
So what are the latest developments in the world of brows for 2016? Eyebrow shaping treatments which encompass such methods as waxing, tinting and threading remain popular with some brands adapting these further by creating express versions for time poor clients.
For clients who wish for a brow look with more permanency, the latest buzzword making waves is that of Microblading. Also known as Eyebrow Embroidery, this method sees the therapist use a specially designed blade to implant pigment under the skin in order to create natural looking hair strokes. Pigments are matched to the client’s own brow colour and the treatment is proving particularly popular with those suffering from hair loss conditions or clients who simply want a set of defined arches which look great at all times.
To keep brows on point in-between salon appointments, brands have introduced an array of fresh retail products. From pencils and pomades to 24 hour powders and gels that set brows in place, these have all been developed with the aim of helping clients recreate the professional look at home.
Take a look at the latest in brow treatments, training and products available on the market...
Fuelled by celebrities such as Lily Collins, Cara Delevingne, Emma Watson and the Kardashians, sculpted brows remain one of this year’s biggest beauty looks.
Image ©
istock.com/kobrin_photo
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