FAMILY HOLIDAYS SWITCH-SELLING DESTINATIONS Switch it up P


Why stick to what you know when you could go somewhere new?


@Katie_McGonagle


asta on Mondays, pizza on Tuesdays, fishfingers and chips on a Wednesday night – every family has little routines that avoid arguments and keep everyone on track, but that need not apply to their summer holiday. It’s the one time of year when


families get to escape their day-to-day drudgery in favour of somewhere more exciting, so why let them get stuck in a rut by heading back to the same


destination year after year? Once you get to know your


customers’ tastes, it should be easy to suggest an alternative resort that ticks a few of the same boxes but still offers something new. It will not only help build a relationship with repeat clients but also prove how much extra value an agent can offer. So if you’re lacking inspiration for your next family booking, take a look at our ideas for livening up a family escape.


w SWITCH TUNISIA FOR THE BLACK SEA The summer family market looks markedly different this year after the tragic attack on tourists in Sousse last June, prompting the Foreign & Commonwealth Office to advise against all but essential travel to Tunisia, plus the cancellation of flights to Sharm el-Sheikh. That means families will be looking for all-inclusive bargains elsewhere, and Bulgaria’s


11 February 2016 travelweekly.co.uk 63


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