NEWS TRAVEL TECHNOLOGY EUROPE 2016 PREVIEW
Europe’s specialist technology event takes place on February 24-25 at London’s Olympia. Lee Hayhurst previews the event
Travel Technology Europe attracts best in the sector
This year’s Travel Technology Europe (TTE) trade show in London will feature more than 100 of the sector’s biggest names as exhibitors and sponsors.
The 13th annual edition of TTE
will feature Codegen, Comtec, Open Destinations, Sabre and Zolve, alongside smaller, more niche providers. GDS and global technology giant
Sabre also returns as a sponsor, alongside Sitecore, the Advantage Travel Partnership, Comtec, Dolphin Dynamics and SDL. Experts will demonstrate
innovative technology covering payments, booking and reservations, customer loyalty, e-commerce and marketing. David Chapple, TTE event
director, said: “This year’s TTE features content from the largest and most-established brands in the travel technology sector, and some of the most innovative disrupters and specialists. “Attendees will learn how
to navigate the ever-changing technology space, and find the right experts – large or small, established or new – to meet their individual business needs.” The show has also beefed up its sessions on digital marketing to meet demand from visitors. A third of attendees last year
were interested in advice on how to adapt their marketing campaigns to meet trends. This year, the two-day
show will put on a stream of conference sessions under the ‘Promote’ heading supported by Econsultancy and Marketing Week. Leading experts from the travel and hospitality industry will deliver seven seminars that tackle the crucial role having the right marketing solutions can play. Also new for 2016, attendees
are being offered independent marketing advice in a clinic being run by Econsultancy.
Travolution Innovation Report
FEBRUARY 2016 in association with
supported by
Travolution, Travel Weekly’s digital-travel publication and TTE media partner, will launch its 2016 Innovation Report at TTE. Sponsored by Criteo and Intent Media, and in association with TTE, the report analyses government data on technology spend in travel. In a session at 2.30pm on February 24, the key findings, including a surprise and significant upturn in spending in 2015, will be made public for the first time and debated by experts. This year’s TTE marks the start of year-long celebrations to mark Travolution’s 10th birthday.
Exclusive 48-page analysis reveals jet-heeled surge in software investment ANNUAL STUDY OF UK TRAVEL TECH SPEND
TRAVOLUTION.CO.UK
THURSDAY, FEBRUARY 25 l 10am: Social channels want your money: should you give it to them?
l 11.30am: The path to personalisation: Getting started, tips and best practice
l 1pm: Expert email marketing l 1pm: TRAVOLUTION: Future Disrupters – The Disrupt Awards
Travel Technology Europe takes place on February 24-25 at London’s Olympia Exhibition Centre. To find out more and to attend, register for free at
traveltechnologyeurope.com
12
travelweekly.co.uk 11 February 2016
TTE highlights
WEDNESDAY, FEBRUARY 24 l 10am: Not just a smaller screen: Is mobile a new cost or a new market?
l 11.30am: Disruption, data and digital transformation: The key digital travel trends
l 1pm: The age of multiple channels: Can customers receive consistent messages?
l 1pm: TRAVOLUTION: The high street travel agent of the future. Speakers: Graham Cook, Thomas Cook; Julia Lo Bue-Said, Advantage Travel Partnership; Kevin Paintin, 20:20; and Roberto Da Re, Dolphin Dynamics
l 4pm: Keynote: How a leading tour operator has transformed its business
FEBRUARY 2016
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