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then all our surrounding areas like Kent and London didn’t break up until Good Friday (April 2). So there were fewer people around that first week, and the weather was grotty too, but then the second week we had magical weather and it was just fantastic. Even when the sun was shining, people were still keen to check out Adventure Inside because it was new. They local market is key to us because they are the ones


that support you week in, week out. One of the best things we did at the park a few years ago was introduce the annual pass, people say they can’t believe what value it is. All the rides at Adventure Inside are included in the price of a wristband or an annual pass.


We’ve already done our first birthday party in there and


that worked very well. The kids have their pizza or pasta and then go and run around the building. They also get a game card for the arcade games as part of the package. We have offered birthday parties for many years at Adventure Island. The hosts are all very eccentric, lively people who create an experience guests won’t forget. We are never going to be the biggest park in the UK, but we can definitely have the best customer service and be spotlessly clean. That’s what makes people’s day.


Easter success (eventually) The first week of Easter was really hard work due to the split holidays. The local Essex schools finished on March 28, but


The new building also houses also a ticket desk/welcome point


Our plan now is to close the main park from November 14 through until the February half-term, but we’ll also open a small part of through December for our Christmas season, Adventure Wonderland. That has worked very well for us for the last three years and is becoming more and more popular, along with Halloween during the October half-term holidays, which used to be a bit of a non-entity.


Social media is a great tool for us to engage with our guests and let them know what is happening at the park, and now with the new indoor centre we have another thing to tell them about – whatever the weather. We might put something out like, “Started off sunny today, possible shower later, no need to worry, come to Adventure Inside.”


adventureisland.co.uk Marc Miller was talking to Owen Ralph


MAY 2015


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