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experience inside a gold building designed to emulate the


Bianzhong bells in the Chinese city of Wuhan, Wanda Movie Park is as striking inside as it is outside. Creating the entertainment component at this showpiece





Gordon Dorrett. Here he tells us why it was a shining example of team work at its best


Wanda Movie Park D


Offering a multi-sensory


eveloping a world-class theme park comes with its share of collaboration. Suppliers from different specialties, and often time zones, meet on the


facility was a collaborative effort, says FORREC president and CEO


project “battlefield” to conquer what are sometimes impossible odds. When FORREC won the Movie Park design competition from the Dalian Wanda Group, we knew quickly that our client was thinking big. Influenced by what they had seen in Florida’s theme parks, and riding high following their recent acquisition of movie theatre chain AMC, they didn’t just want rides in a box. They wanted media spectacle on a grand scale. Part of the city’s new Wuhan Cultural District, Wanda


Attractions are usually designed first; the shell comes after. In this case, our attractions had to fit into the bell- shaped building design proposed by the architect. It was much like fitting square pegs in a round hole


Movie Park comprises six key attractions including a 5D theatre, 4D theatre, interactive theatre, space theatre, flying theatre and an experience theatre. Spread over 100,000 square metres, there are two theatres per floor, stacked across three storeys of the building designed by Stufish Entertainment Architects of London. The park also includes immersive restaurants, fast-food outlets, themed retail opportunities and guest facilities. As it often happens on such projects, our role evolved.


We moved from concept and thematic designers to become the primary consultant – or executive producers. After we completed the conceptual design, our job would be to help the client choose the sub-contractors, then co- ordinate their work and conduct media oversight within the complicated building design. Later, we would act as consultants on the design-build portion of the project, and


finally hand off the project to the design-build contractors. The entire schematic and engineering aspects of the project had to be completed in a dizzying six-month timeframe.


Assembling the team The first step in realising this ambitious project was pulling together an equally ambitious team. A wide spectrum of skill sets was needed, such as experts in lighting, sound, rigging, media technologies, writing, creative storytelling, set design, audio-visuals, ride engineering, special effects and graphics. Thirty-five specialists were handpicked to join the team.


Project members included FORREC (executive producer), Adirondack Studios, TWT Group, Gnan Engineering, Visual Terrain, Entertainment Techknowledgy, Electrosonic, AET, LA ProPoint, WrenHouse Design, Matilda Group, Raven Sun Creative, Super 78 Studios, The Bezark Company, Rethink, Cormier Cost Management, Cumming (construction management) and many more. An office was set up in Los Angeles. Meetings were


organised and the task of dreaming up the world’s biggest indoor theme park was underway. Everybody on the project will tell you the best part of this project was working with such a range of talented individuals. We all brought a spirit of respect, problem-solving and creativity to the project, along with a powerful desire to do what it takes to succeed.


The teamwork behind the world’s first indoor movie park


” 40 MAY 2015


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