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Gröna Lund rides manager


Peter Osbeck (left) with Drew Hunter from Sally Corp


House of Nightmares The new attraction spooking Stockholm


A desolate and abandoned house has appeared in the centre of Gröna Lund, Stockholm. Described by Sally Corporation CEO John Wood as, “a complete redevelopment of a classic walk-through haunted house,” the SEK 25 million (€2.7m/$3m) walk-through attraction has got guests screaming for all the right reasons


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ouse of Nightmares offers a spine-chilling experience brought to life by Sally with the aid of live performers, animatronic characters and props, CGI video effects, video projection, Pepper’s Ghost illusions and


ultraviolet and live wire illumination. Hundreds of visitors lined up outside the evil Dr Morphio’s house to be the


first to step inside when it was launched at the Swedish park on April 25. Some were even outfitted with self-facing cameras to capture their reactions …horrified, mortified, completely freaked! One-by-one, they ran out of the house, screaming with a mix of fear and delight. “Leading up to the opening, Gröna Lund did a superb job of teasing the


public,” notes Sally Corp marketing director Lauren Weaver. “This included posters that came alive, creepy pictures from inside the house and a zombie


kiss-cam scare prank inside a movie theatre. There was even a House of Nightmares TV commercial so frightening that it was banned from airing before 9pm!” See that commercial for yourself at bit.ly/1JbvfgF As visitors approach the exterior of an old Victorian mansion, which sits close


the park’s more family-friendly Fun House, they see a large neon sign drawing them closer. As they enter, guests are immediately immersed in the story of American scientist Dr Morphio and his shocking experiments (see panel, above right).


”Nothing is as frightening as your imagination suggests it may be. It’s the idea of what may be inside which sets the stage for the frights to come.”, says Sally’s lead designer, Drew Hunter. “Element X is the subliminal. You can’t see it. You can’t hear it. You can only sense it. A superb haunted attraction will always have effective scares, sets, props, performers, sound and all else to make it top notch. But the best of the best have that special something extra that is hard to define.” "After two years of dreaming, planning and building, I'm thrilled to see the House of Nightmares opening for the public,” concludes Gröna Lund rides manager Peter Osbeck. “I'm extremely pleased with the horrific end result."


MAY 2015


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