DIARY OF EVENTS


2015 April 12-14


ACTE Global Education Conference 2015, Omni CNN Centre, Atlanta acte.org


April 20-22 ITM Conference 2015,


Fairmont St Andrews, Scotland itm.org.uk


May 4-7


Arabian Travel Market, Dubai arabiantravelmarket.com


May 14-18


Advantage Conference, Sea Garden Resort, Bodrum, Turkey advantageconference.co.uk


May 15 BBT Forum, Grange City Hotel, London buyingbusinesstravel.com/bbtforum


June 5-8


GTMC 2015 Overseas Conference, Le Plaza, Brussels gtmc.org


July 7-8


Serviced Apartment Summit, Park Plaza, London servicedapartmentsummit.com


July 25-29


GBTA Convention 2015, Orlando, Florida gbta.org


August 5-7


CIBTM, China National Convention Centre Beijing cibtm.com/en


October 2 BBT Forum, Grange City Hotel, London buyingbusinesstravel.com/bbtforum


November 2-5 World Travel Market, Excel London wtmlondon.com


November 17-19 IBTM World, Fira, Barcelona ibtmworld.com


126 BBT MARCH/APRIL 2015 BUYINGBUSINESSTRAVEL.COM


ITM UPDATE SIMONE BUCKLEY


THE END IS


WHERE IT BEGINS C


COMMUNICATION IS KEY TO ENSURE COMPLIANCE TARGETS ARE MET


hris Chibnall’s award-winning Broadchurch is, hands down, the best drama to have appeared on British television for quite some time. ITV really picked a winner when it commissioned the series back in 2011, and Olivia Colman must be one of the most accomplished actors of the modern era. I do feel a little bit sorry, however, for David Tennant, the Scottish actor who became a British household name in Doctor Who. For some reason, the programme’s online followers give him a relentlessly hard time about his accent. Perhaps I’m too consumed by what a dish he is to recognise that he might have a tendency to mumble – but it’s not as if he is Rab C Nesbitt, the drunk Glaswegian ‘philosopher’ for whom the BBC provided optional subtitles when the titular programme was screened in the late 1980s and early 1990s. Perhaps Tennant’s critics are just not listening hard enough? The challenge of communication is a topic that regularly


rears its head in corporate travel circles. With so much change taking place across regions and industries, the ability to articulate clearly has never been more important. Travel managers are dealing with employees from a range of different generations and cultures. ‘The end is where it begins’ was the catchphrase used by ITV when it started to promote the second series of Broadchurch earlier this year. It’s an apt turn of phrase for our own community of buyers and managers. They spend so much time on supplier negotiations, requests for proposal, consultation exercises with travel management companies and change management projects...and, finally, when a new policy or programme is rolled out, that’s when the fun begins. There can be no ‘if you build it, they will come’ mentality: a concise communication strategy must be simultaneously implemented if compliance targets are to be met.


Simone Buckley Chief executive, Institute of Travel & Meetings (ITM)


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