Investment:Under £10k
Franchise Focus 21st century marketing
thebestof continues to go from strength to strength INVESTMENT LEVEL: FROM £8,345
Lichfi eld franchisee Louie Clegg (front left) with some of her business members
F
ormed over nine years ago, thebestof now has franchisees all over the UK, a host of top national awards and tens of thousands of great local
businesses as customers. thebestof was launched in 2005 by
entrepreneur, CEO of N5 and author of the best-selling business book 'Botty's Rules', Nigel Botterill. Nigel began his entrepreneurial career as a consultant before launching My Mag, a 'business in a box' inspired by his wife, Sue. Within three years they helped set up over 1,000 local community magazines across six countries but it was becoming apparent that the world was also beginning to move to using online and digital media, too. Nigel and his team were the fi rst to react and began developing thebestof. When thebestof was launched in July 2005 it was the fi rst national independent web directory in the UK. In the summer of 2007, the N5 team and some of the organisation’s top-performing franchisees
developed a completely new proposition for thebestof. Franchisees are now able to offer their business members a complete marketing solution, including online, direct, outdoor, media and network marketing. The progressive linking of online and
offl ine initiatives, showcasing the best local businesses in each area, has earned thebestof considerable recognition, including ‘Innovative Company of the Year’, a number of best business awards and a prestigious third place in the Tech Track 100.
“Franchisees offer businesses a complete marketing solution”
Taking the plunge to become your own boss is both a hugely exciting and daunting task, but thebestof understands
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Businessfranchise.com | December/January 2015
what it takes to start your own business and build it into something successful. As a thebestof franchisee you’ll become a key infl uencer in your local business community. All franchisees have a strong desire to see their local area and the people within it prosper. You’ll get to know and build relationships with all the best businesses on your patch and will also engage with thousands of local people that join thebestof in order to share their opinion on local businesses. This combination of relationships with local people and local businesses can enable you to build yourself a signifi cant income and a business that gives you fl exible working hours. n
THEBESTOF
WEBSITE:
www.getthebestof.co.uk EMAIL:
georgina@thebestof.co.uk PHONE: 0121 371 0446 CLASSIFICATION: Marketing
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