Investment: £10k-£20k
Franchise Focus
All the tools you need
Benefit from a successful and unique concept in the construction industry with MACC INVESTMENT LEVEL: FROM £15,000
M
ACC is a French, family-owned business, with a turnover of £40million and 200 employees across Europe.
Here, MACC franchise manager François Kolz talks about the brand’s development in the UK. “For more than 50 years, our company has developed the concept around innovation and direct sale, which is still integral to the success of the business today. After a 14.35 per cent turnover increase in 2013, MACC has moved forward with a further 24 per cent increase this year.
Our two UK van-based salespeople are doing very well. Thanks to the quality of our innovative products and the excellent service provided to our customers, we have always been able to ride out the ups and downs of the market. We move forward and keep the lead because we are always several products ahead. Investing in innovation pays off. This has always been part of the MACC concept: developing products for customers in the building trade with their needs in mind. The capacity to adapt to the market is, of course, essential.
Having successfully operated two company vehicles in England for several years (in the Midlands and South East), we believe the time is right to start franchising. Our first franchisee has just come on board. Keith Fryer, who has wide-ranging experience in different business activities, will manage the Somerset-Dorset area from the end of 2014. He saw straight
away the fantastic potential of the MACC products and concept and how unique we are.
“No previous experience in sales is necessary; MACC people come from all walks of life”
The product range we can offer our customers (builders, electricians, roofers, joiners, etc) is extensive and the quality is second to none. MACC has an enviable track record in its marketplace and will continue to invest in product development and research in order to always meet and exceed the latest trade requirements, and every year new products are added to the range. The vans are modern vehicles fitted out for demonstration purposes. This is the best way to meet our customers directly on site, providing them with spare parts or other services and demonstrating the strength of the MACC product. Having the opportunity to sell unique
products clearly helps in building a business but it is not the only asset offered by our company. MACC salespeople also benefit from excellent induction training at the head office in France and are led to success by one-to-one support in the field later on. Our on-board computer and software system (IRIS) allows our franchisees to
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manage appointments, sales and after- sales service, and helps monitor how they and the business perform. The database is refreshed monthly and the invoicing process is carried out automatically, with access to a web portal provided in order for franchisees to track the information they need. These systems mean franchisees have more time to concentrate on their job: selling and making money.
Franchisees will benefit from the MACC operating system, a wide range of innovative products, initial training, ongoing support and, above all, being part of a modern company with a bright future. No previous experience in sales or the building sector is necessary; MACC people come from all walks of life. We teach you everything you need to be successful. In return, we will ask you to give your undivided attention to the business and be totally committed to delivering the very highest standards of service to every MACC customer. Franchisees will need from £15,000 to invest and should see a good return in their first year. The building trade is booming and it is definitely the right time to take your ride in a MACC van.” n
MACC
WEBSITE:
www.macc-uk.com EMAIL:
fkolz@macc.eu PHONE: 0116 2789 820 CLASSIFICATION: Tools / construction
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