Franchise Focus Motoring away
Ross McKenzie – going for growth with ChipsAway INVESTMENT LEVEL: FROM £29,995
A
ged just 23, car fanatic Ross McKenzie became the youngest member of the UK’s leading minor automotive paintwork repair network, having
‘stumbled’ across the ChipsAway franchise opportunity when he was looking for someone to repair his vehicle. Ross had always taken a keen interest in all things automotive and, although he wasn’t particularly looking for a new career direction, he was intrigued by the ChipsAway offering. Ross then attended an open day and was totally convinced! When he was offered a very reasonable voluntary redundancy package from his job, he took advantage of it to help fund the franchise investment cost. “The ChipsAway trainers are fantastic –
great teachers and also really supportive. My business mentor helped me promote the business, and was at the end of the phone should I need some advice or guidance, which was brilliant,” Ross comments. “During my first launch
weekend we managed to estimate around £5,000 worth of work and book in approximately £3,500, which kept me nice and busy for the first six weeks or so!” Following his successful launch, Ross has gone on to substantially develop his ChipsAway business. Last year he decided the time was right to invest in another van and employee to service his large territory, and is currently now in the process of opening a ChipsAway CarCare Centre (fixed-base workshop), which will allow him to repair even more vehicles. Ross has also recently been awarded the coveted title of ChipsAway’s ‘Marketeer of the Year’ as a result of his carefully planned and well-executed marketing activity promoting the brand values of top-quality automotive paintwork repairs, outstanding customer service and excellent value for money. ChipsAway is the UK’s leading automotive paintwork repair specialist, with a nationwide network of around 300 technicians providing high-quality on-the-spot repairs to minor damage such as paintwork scratches, bumper
Ross McKenzie (right) with CEO Tim Harris
scuffs and kerbed alloy wheels. Repairs are completed within a matter of hours and at a fraction of the cost of traditional body shop repair methods. With 35 million vehicles on the road in the UK and over 24 million repair opportunities each year, demand for ChipsAway repairs is higher than ever before. n
CHIPSAWAY
WEBSITE:
www.chipsaway.co.uk EMAIL:
uk@chipsaway.co.uk PHONE: 0800 980 5423 CLASSIFICATION: Automotive
UK’s Number one SMART brand*
Make the obvious choice
Over 5 times more brand awareness than any other competitor* Customer enquiries have grown by 50% in just 2 years
6 months national TV advertising included as standard For a minimum investment of just £15k** you can be part of the success of the number 1 brand in the SMART repair sector*.
Call 0800 980 5423 or visit
www.chipsaway.co.uk TV AS SEEN ON *As reported by YouGov survey - visit
www.chipsaway.co.uk/yougov for full details. Guaranteed funding available at the discretion of ChipsAway International Ltd. **Total Franchise Investment £29,995, of which a minimum £15,000 personal investment is required. December/January 2015 |
Businessfranchise.com | 55
GUARANTEED FUNDING AVAILABLE
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