NEXT HOLIDAY ABROAD: TYPE OF BOOKING *A ’Flight-plus’ booking under the Atol Regulations
NEXT HOLIDAY ABROAD: ‘PACKAGE’ BOOKING % by age, social group
NEXT HOLIDAY
NEXT HOLIDAY ABROAD: TYPE OF BOOKING
Accommodation only 1%
Rail/ferry only 3%
Flight only 22%
Unsure 6%
Package holiday 39%
%
LINKED BAR CHART – 12 bars – could this be below the pie? NON-ONLINE BOOKING: BY AGE, SOCIAL GROUP % intending to book by non-online method*
accommodation separate, different companies 22%
Flight/
accommodation separate, same company* 7%
Other/don’t know 3%
METHOD OF BOOKING NEXT OVERSEAS HOLIDAY
Over phone 9%
agency 13%
In
Online 75%
% intending to book by non-online method* 33%
LIKELIHOOD OF ALL-INCLUSIVE HOLIDAY IN NEXT YEAR 16%
10 15 20 25 30 35
0 5
16-34 35-54 55+ ABC1 C2DE Full time Retired North Midlands South *Intention to book in travel agency or by phone
At least one
holidaya year
Less than one
holidaya year *Percentage point difference 28% 18% 29% 19% 19% 23% 32% 18% 20%
ALL-INCLUSIVE: BY GENDER, SOCIAL CLASS Likelihood of all-inclusive booking
28%
Phone 41%
Social media 1%
NON-ONLINE BOOKING: BY AGE, SOCIAL GROUP
Other/don’t know 4%
to face 11%
Face
Email 43%
ALL-INCLUSIVE: METHOD OF BOOKING
10 20 30 40 50
0 16-34 Source: TNS (October 2014) 35-54 55+ AB C1 C2DE
Neither likely nor unlikely 7%
Not at all likely 12%
Not very likely 12%
Quite likely 19%
Very likely 50%
LIKELIHOOD OF ALL-INCLUSIVE HOLIDAY IN NEXT YEAR BY GENDER, SOCIAL CLASS 73% 71%
%
20 40 60 80
0 Source: TNS (October 2014) 65% 64%
Other/ don’t know 1%
Over the phone 14%
Face to face in travel agency 23%
Male Female ABC1 C2DE Base: 337 UK adults planning to book a package holiday
Online using mobile device 5%
Source: TNS (October 2014) Base: 851 UK adults planning an overseas holiday
Online using desktop/laptop 57%
Face to face 18%
Social media 2%
North Midlands South Base: 851 UK adults likely to book an overseas holiday
At least one
holiday a year
than one holiday a year
Less 8 4 0 1 % 46% 19 48% 43% 43% 36% 38% 39% 46% 46% 43% 38% 23 Flight/
10 20 30 40 50 60
0 16-34 35-54 55+ Child
No Working child
Retired AB *A Flight-Plus booking under the Atol regulations: flight plus accommodation booked separately but with a single company C1 C2DE Midlands Source: TNS (October 2014) 38%
44% 44% 44% 36%
NEXT HOLIDAY ABROAD: ‘PACKAGE’ BOOKING % by age, social group
52% 39%
46% 46% 39%
44% 38% 53% 46% 33% 46% 38% 37% 52%52% 51% 45% 47% 40% 43% 35% 29% PREFERRED MEANS OF CONTACT POST-BOOKING 25%
10 20 30 40 50
Package/Flight-Plus* Package
NEXT HOLIDAY ABROAD: FLIGHT ONLY
% 42% 27% 22% 20%
25% NEXT HOLIDAY ABROAD: FLIG 21% 20% 19%
23%
24%
Base: 851 UK adults planning an overseas holiday 0
PREFERRED MEANS OF CONTACT POST-BOOKING
Phone Email
Prefer phone/face to face v email/social media*
44% 45% 35% 36%
21 42%44% 39%
45% 40% 36%
ALL INCLUSIVE: MEANS OF CONTACT POST-BOOKING
17 6 4 5
Percentage point
difference 43%
10 15 20 25
0 5
METHOD OF BOOKING PREFERRED MEANS OF CONTACT POST-BOOKING Other/
don’t know 1%
Email 28%
Phone 51%
Travel Weekly Insight Annual Report 2014 | 65
All 16-34 35+ Child No child Working Retired North South London
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