METHOD OF BOOKING NEXT OVERSEAS HOLIDAY
GROWTH IN INTERNET USE ON MOBILE: 2010-14 % all UK adults*
GROWTH IN MOBILE INTERNET USE, 2010-14*
%
10 20 30 40 50 60
0 36% 24%
the phone 9%
51% 53% Over
face in travel agency 13%
58%
Online using mobile device 7%
Face to
Other/don’t know 3%
% 100 87% 86%
60 80
20 40
2010 2011 2012 2013 2014 0 78% 62%
Online using desktop/laptop 68%
55% 41% 62%
MOBILE INTERNET USE BY AGE, 2014
ONLINE BOOKING: BY AGE, SOCIAL CLASS % 100 11% *Used mobile to go online in last three months Source: Ofcom/ONS 76% % 25 20 17.8% 15 12.8% 12.9% 10 5 1.8% 0 2012 Oct Nov Dec 2013 Jan Feb 2.3% 1.8% 1.5%
11.1% 9.4%
10.7% 7% 3.7% 2% 0.3% Mar Ap M Junayr Jul Aug Sep Oc Novt Dec 2014 Jan Feb Mar Ap M Junayr *Online sales exclude travel, transport & services; retail sales excludes fuel; all at current prices Source: Office for National Statistics Jul Aug Sep 10.9% 10.5% 18.8% 13.9% 10.7% 10.% 10.3% 10.1% 9.8% 9.7% 3.4% 3.8% 10.2% 9.5% 9.7% 4.4% 3.2% 10.1% 4% 10.7%
Source: TNS (October 2014) Base: 851 UK adults likely to take an overseas holiday
UK ONLINE RETAIL SALES % change year on year 7%
20 40 60 80
0 16-24 25-34 35-44 45-54 55-64 6 W Menomen5+ All
UK ADULTS who access
10% 75% 68% 82% 79% 72% 71%
STATISTICS 76% UK adults who access internet daily (Source: ONS, August 2014) 58% UK adults who use a mobile to go online (Source: ONS, August 2014) 44% % of UK households with a tablet computer, up from 24% in 2013 (Source: Ofcom, August 2014) 28
77% 64%61% 70% 79% 73% 71% 62% minutes: average 8% 16-34 35-54
time UK adults spend on mobile phones per day. Average for 16-24-year-olds: 3.5 hours (Source: Ofcom) 60% of adults say new technology is confusing (Source: Ofcom)
3% 55+ Source: TNS (October 2014) 7% AB C1 6%
Online Desktop/laptop Smartphone/tablet
78% 77% 67% 69% 70% 61% 75% 68% 80% 73%
ONLINE BOOKING: BY AGE, SOCIAL CLASS
9% C2DE
internet daily (Source: ONS, August 2014)
UK ONLINE RETAIL SALES, 2012-14 % change year on year
21.7% 18.1% 17.4% 17.8% 17.5% 16.3% 14.9% 13.5% 12.1% 11.8% 11.1% 11% 11.9% 10.7% 3.5% 3.8% 4.8% 5.1% 4%
10.8% 9%
3.3% 10.6% 8.8% 10.9% 10.7% 3.9% 3.9% 2.6% 10.6% 10.6% 3.7% 2.2% 14.9% 13.9% 12.8% 9.9% 10.8% 58%
11% 8% Child Base: 851 UK adults likely to book an overseas holiday child No
UK ADULTS who use a mobile
9% orth
7% 7% N Midlands South
to go online (Source: ONS, August 2014)
Online sales value* Total sales value* Online sales as % of total*
%
12 15
9
Travel Weekly Insight Annual Report 2014 | 53
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