CHART 1 - 3 PIE CHARTS UK OVERSEAS HOLIDAY


At least one holiday a year


MARKET 2014: BY AGE (1)* At least one holiday a year


BY AGE 65+ 17.5%


55-64 13%


45-54 19%


35-44 18%


*Percentage of 20.9 million UK adults who take at least one overseas holiday a year Source: TNS (October 2014) Base: 1,985 UK adults


60m OVERSEAS HOLIDAYS


Don’t know 2%


Never 16%


Seldom:


less than once in 5 years 20%


Once in 3-4 years 8%


Once in 2 years 10%


Source: TNS (October 2014) Base: 1,985 UK adults


Twice a year 11%


Three or


more a year 7%


Once a year 26%


FREQUENCY OF %


10 20 30 40 50 60 70 80


0 16-24 25-34 35-44 45-54 55-64 65+ Child Source: TNS (October 2014)


Child 0-2


child No


Work full


time Base: 1,985 UK adults Retired AB C1 C2DE All


16-24 15%


25-34 17.5%


55-64 11%


45-54 15%


UK OVERSEAS HOLIDAY MARKET: 2014 Less than one holiday a year


UK OVERSEAS HOLIDAY MARKET 2014: BY AGE (2)* Less than one holiday a year


BY AGE


65+ 26%


16-24 13%


25-34 15%


35-44 20%


Percentage of 17.5 million UK adults who take less than one overseas holiday a year


TOTAL FREQUENCY OF OVERSEAS HOLIDAYS


FROM THE UK in the 12 months


to August 2014 (ONS)


UK OVERSEAS HOLIDAY


MARKET 2014: BY SOCIAL CLASS At least one holiday a year


At least one holiday a year


unskilled/casual/ non-working) 14%


(Skilled workers) 17%


(Lower managerial/ professional) 39%


C1 OVERSEAS TRIPS BAR CHART – 19 bars, grouped by age etc


ANNUAL HOLIDAYMAKERS BY AGE, SOCIAL GROUP: 2014 % taking at least one overseas holiday a year


HOLIDAY DEPARTURES from the UK in 2013 (ONS)


37.6m 47 49 42 52 56 47 34 35 42 45 37 61 52 39 43 31 50 49 44


ANNUALHOLIDAYMAKERS BYAGE AND SOCIAL GROUP, 2014 % taking at least one overseas holiday a year


*Percentage of 20.9 million UK adults who take at least one overseas holiday a year Source: TNS (October 2014) Base: 1,985 UK adults


C2 DE (Semi/


AB (Higher managerial/ professional) 30%


BY SOCIAL CLASS


Travel Weekly Insight Annual Report 2014 | 11


North Midlands South London


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