FREQUENCY OF TAKING A UK DOMESTIC HOLIDAY
UK DOMESTIC BREAKS % of UK adults taking an annual domestic break away from home
FREQUENCY OF TAKING A UK DOMESTIC HOLIDAY
%
holidays/ don’t know 16%
No UK
once every 5 years 15%
At least
Once every 2-4 years 11%
More than once a year 34%
Once a year 24%
LIKELIHOOD OF A DOMESTIC HOLIDAY IN NEXT 12 MONTHS
10 20 30 40 50 60 70 80
0
% of UK adults taking an annual domestic break away from home 74%
UK DOMESTIC BREAKS
At least one a year More than one a year
61% 62% 63% 52% 56% 33% 24% 54% 39% 40% 31% 35% 28% 22% 62% 58% 57% 49% 36% 46% 38% 31% 39% 32% 22% 16-24 25-34 35-44 45-54 55-64 65+ Source: TNS (October 2014)
LIKELIHOOD OF A DOMESTIC HOLIDAY IN NEXT 12 MONTHS % of all UK adults
Child Base: 1,985 UK adults child No AB C1 C2DE
LIKELIHOOD OF A DOMESTIC HOLIDAY IN NEXT 12 MONTHS % of all UK adults
Don’t know 3%
%
Not at all likely 17%
Not very likely 16%
LIKELY TIMING OF DOMESTIC BREAK
Neither likely nor unlikely 7%
LIKELY TIMING OF DOMESTIC BREAK
%
Unsure 16%
Dec 7%
Oct-Nov 6%
Sept 9%
July-Aug 25%
Jan- Feb 6% March- April 14%
May-June 17%
10 15 20 25 30 35 40
0 5
38% 31% 26% 23% 14% 14% 17% 14% 18%19% 21% 24% 21% 16% 15%
Quite likely 22%
Very likely 35%
10 20 30 40 50 60 70 80
0 16-24 25-34 35-44 45-54 55-64 65+ Source: TNS (October 2014) Child Child LIKELIHOOD OF A DOMESTIC SUMMER HOLIDAY aged 0-2 child No
LIKELIHOOD OF A DOMESTIC SUMMER HOLIDAY
July-Aug May-June
29%
100 150 200 250
50 0 16-34 35-54 55+ Child
Source: TNS (October 2014) Base: 979 UK adults likely to take a domestic holiday
child No AB C1 C2DE 2006 2007 2008 2009 2010 2011 2012 Source: GB Tourism Survey Figures rounded 2013 AB C1 C2DE Base: 1,860 UK adults who’ve taken a holiday in the past five years 72% 62% 56% 49% 34% 36% 25% 60% 61% 54% 40% 40% 33% 34% 28% 57% 48% 35% 57% 60% 53% 47% 36% 32% 27% 46% 40% 33% 28% 60% 54% 62% 57% 45% -5
Likely Very likely
57% 49% UK DOMESTIC HOLIDAYS: 2006-2013
July 2014
UK DOMESTIC HOLIDAYS, 2006-13
millions 218 192 187 188 197 208
Holidays trips Nights
203 198 %
51.8
52.2
50.4
59
54.7
58.4 57.7
57
Travel Weekly Insight Annual Report 2014 | 59
North Midlands South London
North Midlands South London
YEAR-ON-YEAR DECLINE IN UK DOMESTIC HOLIDAYS
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