CONSUMER CONFIDENCE IN UK ECONOMY Confidence compared with a year ago
MORE OR LESS CONFIDENCE
LIKELY TIMING OF NEXT MAIN HOLIDAY ABROAD Summer 2015
%
don’t know 11%
Dec 8%
Oct-Nov 8%
Sep 11%
Jul-Aug 24%
Source: TNS (October 2014) Unsure/
Jan-Feb 10%
Mar-Apr 9%
May-June 19%
10 15 20 25 30 35 40
0 5
16-34 35-54 55+ Child No child Base: 851 UK adults planning an overseas holiday in next year
MAIN CONSIDERATION IN CHOICE OF NEXT OVERSEAS HOLIDAY %
MIGHT PROMPT YOU TO CHANGE HOLIDAY PLANS?
Friends/family accompanying 21%
Holiday activities 11%
Departure from local airport 11%
Flight times 6%
Holiday operator 2%
Accommodation 11%
Respondents allowed two selections
Price 34%
don’t know 6%
Other/
Destination 49%
Dates 15%
10 20 30 40 50 60
0 Source: TNS (October 2014) Base: 851 UK adults who plan an overseas holiday next year
Don’t know 2%
Other personal reasons 5%
None of above 23%
WHAT MIGHT PROMPT YOU TO CHANGE HOLIDAY PLANS? %
Safety concerns in destination 21%
Health issues in destination 13%
employment 19%
Losing
unrest in destination 11%
security concerns 6% Flight/airport Social
0 5
16-34 35-54 Source: TNS (October 2014) Base: 851 UK adults who plan an overseas holiday next year
10 15 20 25 30
POSSIBLE CONCERNS: BY AGE 26%
23% 24% 21% 18%19% 11% 8% 7% 5% 55+ AB C1 C2DE Child No child 12% 25% 20% 15% 13% 14% 11%11% 24% 24% 19% 16% 12% 10% 7% 14% 20% 21% BY SOCIAL CLASS 26% 22% 19% 20% 20% CHILD/NO CHILD 25% 21% BY REGION
Safety in destination Health Social unrest Losing job No concern
21% 17% 19% 16%
DESTINATION 53%
40% 41% 34% 28% HOLIDAY PRICE 37% 38% 27% 16% 11% 7% 13% 10% 11% 13% 7% 17% 9% 9% 41% 32% DEPARTURE FROM LOCAL AIRPORT AB C1 C2DE North Midlands South AB C1 40% 31% 31% 28% 24% 21% 17% 12% 11% 10% 12% 8% 14% 9% 18% 12% 9% 21% 19% 20% 17% 13% 10% 11%
CHOICE OF HOLIDAY: BY SOCIAL GROUP 28%
27% 20% 20% 12%
September July-Aug May-June
24% 22% 17% 13% 10%
7% 7% 11% 10% 9%9% 9%8%
13% 5% C2DE 7%
Winter-Spring-Autumn 2015 %
Mar-Apr Jan-Feb
Oct-Nov December
10 15 20 25 30 35 40
0 5
Travel Weekly Insight Annual Report 2014 | 63
Child No child 16-34 35-54 55+ AB C1 C2DE
No child Child
16-34 35-54 55+ AB C1 C2DE
No child Child
North Midlands South
North Midlands South
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