28 MINUTES
Average time UK adults spend on mobile phones per day
Average for 16 to 24-year-olds:
ONLINE PURCHASING, 2008-14 % UK adults making online purchase in last 12 months
ONLINE PURCHASING: 2008-14 % UK adults making online purchase in last 12 months
3.5 hours (Source: Ofcom)
IVITY & TRAVEL BY AGE GROUP: 2014 2008
ONLINE PURCHASING: 2008-14 % UK adults making online purchase in last 12 months
10 20 30 40 50 60 70 80
0 2009 2010 61% 62% 66% 67% 72% 74% 53% 100
ONLINE PURCHASING BY AGE GROUP: 2014 2
20 40 60 80
2011 2012 4% 53%
61% 62% 66% 67% 72% 74% 87% 84%
ONLINE TRAVEL PURCHASING BY AGE GROUP: 2014 % making online purchase in last 12 months
75% 53% 52% 54% 44% 44% 22% % 25-342009 2008 35-44 201045-54 2011 2012
Source: Office for National Statistics
55-642013 2014
LINE TRAVEL PURCHASING BY AGE GROUP: 2014 % making online purchase in last 12 months
10 20 30 40 50
65+ 32% 27% 16% 16% Travel Weekly Insight Annual Report 2014 | 55 44% 42%
20 40 60 80
0
Travel/accommodation Games/films/music Online banking Social media Online news
9 Selling goods/services 6 47% 47% 46%
Blogs/website creation Health appointment
49%2
16-24 25-34 35-44 45-54 55-6410 20 65+30 40 50 38% 40%
8 10% 6% 0 23%
0 3 6 9
100 2013 2014
ONLINE ACTIVITIES: 2014 % all UK adults*
0
ONLINE ACTIVITIES, 2014 % all UK adults*
% made online purchase in last 12 months
Info on goods/services Email
83% 90% 88% 81% 70% 13 11 40%
12 15
44% 43%
% point change on 2011
55%
54% 53%
75% 73%
83%
%
10 20 30 40 50 60 70 80
0
ONLINE ACTIVITY & TRAVEL, 2007-14 % all UK adults
ONLINE ACTIVITY & TRAVEL: 2007-14 % all UK adults*
Info on goods/services Travel services
58% 59% 59% 42% 45% 58% 62% % 67% 66% 52% 49% 46% 44% 50% 73% 43% 100
20 40 60 80
2007 2008 2009 2010 *Online activity in past three months 2011 2012
ONLINE PURCHASING BY AGE GROUP, 2014
% made online purchase in last 12 months
90% 88% 81% 70% 13 11 9 6 16-24 25-34 35-44 45-54 55-64 65+ 8 40%
12 15
0 3 6 9
% point change on 2011
Clothes/sports goods
Holiday accommodation Travel arrangements Household goods
Books, magazines, newspapers Tickets for events
TOP 10 ONLINE PURCHASES: 2014
Electronic equipment Films/music
Financial/insurance services Food/groceries
0 2013 ONLINE PURCHASING BY AGE GROUP: 2014 2014 0 84% 71% 53% 52% 54% 38% 87% 84% 75% 44% 44% 22% 16-24 25-34 35-44 45-54 55-64 65+ TOP 10 ONLINE PURCHASES: 2014 % UK adults making online purchase in last 12 m MINUTES 5
% UK adults making online purchase in last 12 months 21%
(Source: Ofcom) 10
20
TOP 10 ONLINE PURCHASES, 2014 % UK adults making online purchase in last 12 months
Clothes/sports goods
Holiday accommodation Travel arrangements Household goods
Books, magazines, newspapers Tickets for events
Electronic equipment Films/music
Financial/insurance services Food/groceries
60 70 80 0 10 20 25% 23% 21% 30 40 50 42%
37% 36% 35%
31% 31%
49%
Average time spent online shopping per day
23% 30 40 25% Info on
ONLINE ACTIVITY & TRAVEL BY AGE GROUP: 2014
ONLINE ACTIVITY & TRAVEL BY AGE GROUP, 2014
Travel/ Gam
Selling
Blogs/w Heal
4
37% 36% 35%
31% 31%
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