Up Front
FINAL FRAME
Brunswick Corp.’s I Decision to Exit Bowling: ‘Shocking’
magine baseball without the New Yankees. Imagine football without the Green Bay Packers. Imagine basketball
without the Boston Celtics. Imagine bowling without Brunswick.
On July 17, the bowling world was rocked by the
announcement that Bowlmor AMF had entered into an agreement to purchase Brunswick’s retail bowling business — 85 centers in all — for $270 million. At the same time, Brunswick Corporation announced that it would seek a buyer for its products business, effectively exiting the industry with which its name became synonymous over 14 decades. But according to Bowlmor AMF CEO Tom Shannon,
there are no plans to re-brand the newly acquired Brunswick centers — not anytime soon, anyway. And
Leagues of His Own:While some league bowlers fear the purchase of Brunswick’s retail bowling business by Bowlmor AMF spells death for league bowling, Bowlmor AMF CEO Tom Shannon told Bowlers Journal that his company is “hyper-focused on building our league count. We’re doing a number of things, from direct out- reach, to subsidizing prize funds, to making sure that we’re price-competitive, etc.”
/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// ////////////////// September 2014 5
EVERYTHING BOWLING, ALL THE TIME
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