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theibcdaily Q&A with IBC CEO Michael Crimp


What are your expectations for this year’s event in terms of numbers and the demographic of attendees? Last year, IBC was able to welcome 52,974 attendees, and while we are lucky in that for many of our attendees IBC is a firm fixture on their calendar, we never take that for granted. We listen to our attendees and we research the wider market, and this feedback drives us to constantly evolve and add new features. This year sees the debut of IBC Content Everywhere Europe, a focal point for the high profile and disruptive nature of IP connectivity and the second screen. As part of this, you will also see a brand new Feature Area, IBC Content Everywhere Cloud Solutions, which focuses on the impact of increasing amounts of content production processes and delivery being virtualised on remote servers and controlled by software. The implications of this will be profound. I would expect these


Night Weekender – Hosted By Makam


Especially for the committed clubbers, Trouw opens its doors for a marathon session this weekend. On Saturday, Berghain’s Ryan Elliott and a list of local jocks – including Benny Rodrigues and Boris Werner – play their favourite techno jams. Headlining on Sunday is Moscow’s fashionista-cum- underground electro DJ Nina Kraviz with additional four/four joy coming from Steve Rachmad, Clone Records boss Serge, Awanto 3, William Kouam Djoko and curator Makam. Saturday 13 and Sunday 14 September, Trouw, from 23:00 on Saturday. For more information, visit Iamsterdam.com.


successfully adapting and generating new revenue streams.


Michael Crimp: “We listen to our attendees and we research the wider market, and this feedback drives us to constantly evolve and add new features”


initiatives to prove highly popular and help us bring in a new audience to the show.


How well do you feel the traditional broadcast sector is applying itself to the changing landscape brought on by IP connectivity?


Over the past 18 months the sector has seen considerable M&A activity and we can expect further consolidation. In some


respects this is simply a sign of a maturing industry and increasingly commoditised technology. The switch to IP and IT infrastructure is fundamental to change in the industry and I think that at IBC you will not only see the participation of many newer players to the broadcast market, but plenty of vibrant innovation from so-called traditional developers and service providers who are


How do you think IBC will reflect the industry in 2020? Where we once had the content is king mantra, we now have content everywhere. There is an unstoppable logic behind the demand consumers have to be able to watch what they want when they want on what they want and the march of technologies to enable this. What is increasingly apparent and visible around IBC is that the momentum does not stop there. Personal, wearable computers and sensors connected to everyday items from cars to temperature controls are creating vast amounts of data that will some day run our lives. The nexus of this Internet of Things is the home and the logical place for it is the giant-size Ultra HD screen in the living room. The potential is vast and is already being eyed by vendors and media organisations.


FIFA scores with IBC Judges


The Judges’ Prize – one of IBC’s biggest awards – will this year go to FIFA TV for its coverage of 2014’s World Cup in Brazil. It will be presented during the IBC Awards Ceremony which takes place tomorrow night, in the Auditorium at 18:30. All IBC attendees are invited to this free event.


The 2014 FIFA World Cup in Brazil was hailed as both a sporting and a media success. It is estimated that close to a billion people worldwide watched the final between Argentina and Germany. This year the coverage included many innovations, including a remarkable multi-platform service, which gave viewers the option to


look at alternative camera angles, direct their own slow motion replays, and collect statistics and additional information. All matches were, of course,


covered in HD, with 34 cameras at each stadium. Some games were also shot in 4K Ultra HD and 8K Super Hi- Vision. Some of the 4K footage will be seen at the IBC Awards Ceremony tomorrow. The award will be received on stage by Niclas Ericson, FIFA’s director of television. He said: “The global football audience is always hungry for more – for more cameras, for more detail, for more replays and for more analysis. In Brazil this year we worked together with our partners to provide


more engaging multi-platform content and to develop the language to cover football in high-resolution formats. It was an exhilarating team effort, and I am proud to recognise all those who contributed.” Ericson will be joined on stage by representatives of 14 partner organisations, led by HBS, the host broadcast organisation. Alongside them will be Sony, NHK, Telegenic, EVS, Deltatre, Eutelsat, Globosat, Eurovision, Netco, Fraunhofer Heinrich Hertz Institute, Boxframe, Dolby and Fujinon.


The IBC2014 Awards


Ceremony starts at 18:30 tomorrow night in the Auditorium. Seats are free to all IBC attendees.


True TV Anywhere


Ericsson By Ian McMurray


Describing it as the realisation of its vision for the future of cloud- driven TV experiences where TV is on any device and the experience evolves with the consumer, Ericsson has announced MediaFirst. At the core of Ericsson MediaFirst is the Ericsson MediaFirst TV Platform, a software-defined, media- optimised platform for the creation, management and delivery of next generation Pay TV. The new end-to-end cloud- based platform is said to embrace all content sources and delivery networks, equipping operators to deliver what Ericsson describes as the most cutting-edge large scale video services to the billions of devices forecast to be connected by 2020. The platform is offered as a software as a service and will be generally available in Q2 2015.


The Ericsson MediaFirst TV Platform is based on an open and standards-based approach and architected to be cloud-agnostic, enabling delivery on public and OpenStack private clouds. Key features include what Ericsson calls ‘True TV Anywhere’, in which the Ericsson MediaFirst TV Platform brings together the best of traditional pay TV and over-the-top content with the same user experience across all devices. Users can create their own profiles or share user profiles with other household members and receive tailored recommendations and content feeds based on data, including viewing history and trending content. Through personal device recognition, the TV recognises the viewer’s device and dynamically customises the experience. 1.D61


08 theibcdaily


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