theibcdaily Opinion The evolution of MAM
Broadcasters require a content management system that’s fully integrated with the entire business says Julián Fernández-Campón, head of pre-sales, Tedial
Broadcast technology has seen significant change and progress in the last 10 years and sitting at the heart of this evolution is the media asset management (MAM) system. Changing market demands and the development of technology in terms of computer processing, programming languages and network interconnectivity, means the concept of a MAM is almost unrecognisable. Now it’s quite challenging to find a precise definition of MAM, with growing confusion between DAM, MAM and PAM. In today’s digital world, MAM users can expect increased content management options (media and all the related information); integration of different areas for processing automation; and sophisticated workflow management for content preparation. Also, user interfaces are now web-based, which simplifies support and allows access from multiple geographical sites.
The MAM has transitioned to a content management system
that’s fully integrated with the entire business from acquisition, production and delivery to provide efficient and cost- effective operations. However, the desire to achieve these results brings about two new challenges. The first is the need to streamline operations to ensure cost control and predictability. The second is multiple content packaging requirements for multi-screen delivery. To serve the multi-screen explosion, broadcasters and telcos are faced with an unprecedented and often unpredictable increase in the amount of media they have to exchange during the production and post production processes and, when packaging for delivery to multiple platforms. Undertaking thousands of drag- and-drop operations every day using fixed folders is inefficient and makes little sense at a business level. It’s no longer enough to simply move thousands of media files over IP quickly and
securely with no compromise on functionally. Now broadcasters and telcos are also faced with the challenge of how to automatically manage and monitor the sheer amount of media and metadata that’s being exchanged with their multiple media partners 24/7/365. Adapting typical broadcast processes or relying on simple IP accelerators or transcoding is not scalable or cost-effective. Tedial has created a solution that solves these problems. Its new MEP provides a central media exchange platform that enables fast and secure access over IP and also provides automated workflows that present and package content, delivering to multiple sites and systems and thereby removing the unnecessary complexity that is now a reality for many organisations across many desktops and departments. MEP maximises re-use and minimises re-working of material, allowing large media assets to be moved efficiently,
Straight and narrow: The new MeerCat miniature remote camera has been used by the BBC
making use of centralised management capability without the need for extensive IT support. Tedial’s MEP provides unique global monitoring of these processes using live dashboards and business reports that allow service providers and telcos (pushing content) and distribution platforms (pulling content) to exchange media automatically. At IBC2014 discover how
Tedial’s unique media IT solutions help international broadcasters and global media companies to increase creativity and improve efficiency throughout their media workflow. Tedial’s customers’ problems are often complex however its approach is simple: Find IT, Enrich IT, Manage IT and Publish IT. 8.B41
MeerCat stands up for remote cameras Camera Corps
By David Fox
The new MeerCat miniature remote broadcast camera from Camera Corps is small enough that it can be used as a wearable camera, yet has full control facilities, including manual iris setting with adjustable electronic exposure, which can be performed remotely using Camera Corps’ joysticks and remote panels. MeerCat’s first use was
for the BBC on this year’s University Boat Race in London. One camera was mounted inside a thin metal pole at the rear of each boat, providing a forward view. Another was positioned at floor level, looking towards the cox. The camera has a very small footprint, 30x30mm, and is only 93mm high, so it fits in very narrow locations.
It uses a third-inch MOS sensor with 1944x1092 effective pixels and minimum illumination of 1.2 lux at f/1.4, which can deliver 1080p, 1080i or 720p video at 50, 59.94 or 60Hz frame rates, via HD-SDI - which can be converted to an optical feed using Camera Corps’ optical fibre interface. The power supply and interface can be up to 30m from the camera head, and control signals can be delivered over a standard audio line, allowing the interface to be located an unlimited distance from the operator. Six MeerCats can be controlled from a single remote panel. 11.E55
34 theibcdaily
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