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theibcdaily DOGTV chooses media services provider RRSat By Ian McMurray


A three-year contract with DOGTV, which is said to be the first and only television network scientifically developed just for dogs, has recently been signed by RRSat. The partnership allows DOGTV to focus on its content creation, channel programming and marketing while RRsat provides extended media services including content preparation, management, playout services and global distribution.


DOGTV is distributed through


DirectTV via fibre in the US and in Asia via Measat 3A satellite. This channel is a first for Asian viewers.


“RRsat provides the best


Driving TV transformation


HP By Adrian Pennington


The media and entertainment team of this famous name in business, IT and computing visits IBC looking for partners to participate in a 'New Style of TV'


HP says it would like to


share details of its HP M&E portfolio that drives profit from TV transformation: It is warmly inviting


visitors to participate in its IBC programme, the highlights of which include workshops focused on the digital supply chain and demonstrations of new solutions for video delivery and Network Private Recording (nPVR) in cloud- enabled infrastructures. There are also video demos including on on Video Optimisation 2.3 which is claimed to enable satellite, IPTV and cable TV operators drastically reduce TV distribution bandwidth cost – without impacting quality.


What's more HP solution


architect Marco Montenovo is presenting a technical paper at the IBC Conference programme: ‘From the Cloud to TV Production: a real world case study of an architecture and performance model’. 13.MS21


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technical support and know- how to our team and creates a seamless solution for managing, playing out and distributing our content,” said Aviv Messa, DOGTV chief operating officer.


“This partnership will enable our team to expand distribution capabilities we otherwise could not accomplish.” RRsat offers DOGTV HD and SD playout capability to multiple


destinations. The ability to obtain all the needed technical support from one vendor, with the reliability RRsat says that its team offers, reinforced DOGTV’s decision to partner with the provider. “We are pleased to partner with a niche channel such as DOGTV and broaden our service


offerings, while enabling DOGTV to focus on its core business functions,” said Lior Rival, chief commercial officer of RRsat. “RRsat’s global network capabilities offer DOGTV solutions beyond its current infrastructure and expand its distribution across the globe.” 1.B24


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