theibcdaily For the latest show news and updates follow #IBC2014 What future for news? Conference Analysis By Catherine Wright
Demand across devices: Cineplex Entertainment, one of Canada’s leading entertainment companies, has deployed the Content Direct solution by Hall 14 exhibitor CSG International to enhance the user experience of Cineplex’s digital commerce platform,
CineplexStore.com. Content Direct enables customers to rent or purchase digital content on-demand across a range of devices, including PC, Mac, Roku, iOS, Android, as well as Samsung and LG smart televisions. “With this change, as well as others made in recent months, we feel we’ve taken
CineplexStore.com to the next level of digital entertainment,” explained Pat Marshall, vice president of communications and investor relations at Cineplex. Content Direct is designed to integrate with the SCENE loyalty programme and also with SuperTicket, the first-ever bundled offering with multiple studios that allows guests to purchase a theatre admission ticket and pre-order a digital download of the movie at the same time. 14.H01
Media Factory gets IBC premiere
Media Factory is said to go beyond traditional media management
Vice News, BuzzFeed, MailOnline: all internet-based information sites that claim to attract the ‘connected’ generation. Can established news networks like CNN, Sky News, Euronews or the BBC keep pace with these new entrants? Can they evolve to try and seduce a younger audience? Former director of BBC News
Richard Sambrook hit the nail on the head during ‘The Future of News’ conference sessions chaired by director of international TV and Media Consulting David Lowen: “These new entrants are posing real challenges to the traditional broadcasters. In the age when the consumer can get what he wants, the constraints of linear broadcasters are
becoming a liability. ”
As the average age of the TV network news viewer in the United States is over 60, the prospect of losing increasing advertising revenue to Vice News or BuzzFeed is one the established networks are struggling to avoid. Greg Beitchman, the VP of content and partnership of CNN International, admitted as much: “The key question is how do you stay relevant to audiences who are on mobile devices?”
For Nick Hern, COO of Sky News, the change in audience viewing habits is positive: “It has enabled journalists to create stories and put them in front of people in ways that did not exist before. People can really indulge their appetite for news. The negative side is that there is a time-lag between the introduction of innovative ways of covering news and getting advertisers to follow you.”
Richard Sambrook: “The constraints of linear broadcasters are becoming a liability”
The networks are studying new options to attract wider audiences and save costs, for instance airing longer format documentary style news or replacing the night news shift by a VOD service. But will it be enough?
RaceTech buys HDK-55 cameras Ikegami Electronics By David Fox Globecast By Ian McMurray
Offering broadcasters and content providers a converged workflow to prepare and play out content, Media Factory is being launched by Globecast at IBC. Media Factory is part of Globecast’s ongoing wider media management strategy and, says Globecast, allows the company to more efficiently support broadcasters, enabling better management and localisation of content for multiple delivery platforms and territories.
Media Factory is said to go beyond traditional media management, logistics and playout services, replacing multiple, siloed operations, rationalising them to create a single, efficient process that handles everything from VoD preparation and content formatting through to creative services, quality control and compliance. Globecast says that Media Factory allows it to pass on economies of scale to
customers who also benefit from the greater flexibility and the ability to scale up and down as required.
“As the broadcast business becomes more fragmented, with more ways to consume content through more platforms and on more devices, it’s critical to have the most efficient content preparation and publishing, not just to save cost, but also to minimise time to market and stay ahead of the competition,” said Peter Elvidge, head of media management, Globecast. “Our customers need to continue to serve audiences via traditional linear playout, but also reach audiences via VoD and catch-up services on
conventional TV platforms and online. As a result the role of a service provider like ourselves has changed. Our business is now more about orchestrating content preparation rather than just playout and delivery. “Media Factory is about bringing tried and tested approaches from the world of industry and applying them to media management.” 1.A29
Specialist horse-racing outside broadcast facility RaceTech has bought Ikegami HDK-55 cameras as part of its continuing HD upgrade. The initial order is for 18 complete HDK-55 camera chains, including triax adapters and base stations, plus OCP- 300 control panels.
“The decision was not only based on Ikegami performance, though this was a key factor, but also on the long-term support and warranties that were offered. Many of our courses are triax equipped so we needed the option of running the cameras over long and often unreliable triax cable. Longer term, the courses will be upgraded to fibre, and these cameras will
allow us to phase this change in as it happens, whilst still easily allowing courses on triax to use the same cameras,” said Nic Christodoulou, RaceTech’s director of engineering and technical operations. RaceTech provides OB facilities for Racing UK, Channel 4 and racecourses throughout the UK, delivering more than 700
broadcasts each year, 60% of which are currently HD. “Six of the 18 cameras have been delivered with SE-H750 system expanders, which convert the portable camera into a full-facility studio camera,” added Mark Capstick, general manager, Ikegami Electronics UK.
11.A31
On course for HD: one of RaceTech's new Ikegami HDK-55 cameras
Scaled up for multiscreen Cisco By Ian McMurray
The Videoscape Virtualized Video Processing (V2P) solution to virtualise and orchestrate all functions required to produce and deliver multiscreen video is being expanded by Cisco. Now, says the company, pay-TV operators and media companies
can easily scale their video processing workflows to deliver the dozens of forms of video required for multiscreen TV. Until now, each screen and form of video required a separate video production line, says Cisco, using optimised hardware, hard- wired together. Cisco claims that V2P enables media companies and pay-TV operators to simplify operations by consolidating all their separate production lines
into a single pool of hardware and software. V2P then ‘orchestrates’ the common pool of hardware and software to deliver each individual form of video required for each screen. Even better, says the company, creating a new workflow to deliver video in a new format or to a different device is as simple as selecting options in V2P’s orchestration interface. 1.A71
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